Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
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Inside This Book
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First Sentence:
This is an advanced book about focus group research. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
experiential tasks, focus group project, professional moderators, exploratory tasks, focus group moderator, focus group methods, focus group research, social loafing, clinical tasks Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Big Five, Delli Carpini, African Americans, Latin Americans, Summary Focus New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This is an advanced book about focus group research. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
experiential tasks, focus group project, professional moderators, exploratory tasks, focus group moderator, focus group methods, focus group research, social loafing, clinical tasks Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Big Five, Delli Carpini, African Americans, Latin Americans, Summary Focus New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 12
books:
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14
books
cite this book:
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- Consumer Research: Postcards From the Edge (Consumer Research and Policy) by Stephen Brown in Back Matter (1), Back Matter (2), and Back Matter (3)
- Market Research (Research Report) by Patrick Miller in Back Matter (1), and Back Matter (2)
- Social Psychology (Oxford science publications) by Solomon E. Asch in Back Matter
- Social Psychology (Nelson-Hall Series in Psychology) by Stephen Worchel in Back Matter
- Social Psychology (Hodder Arnold Publication) by Donald C. Pennington in Back Matter
See all 12 books this book cites
- The Trajectories of Rural Life: New Perspectives on Rural Canada (Saskatchewan Institute of Public Policy(SIPP)) by RAYMOND BLAKE on page 71
- The Market Research Toolbox: A Concise Guide for Beginners Second Edition by Edward F. McQuarrie on page 91
- The Market Research Toolbox: A Concise Guide for Beginners by Edward F. McQuarrie on page 91
- Working Images: Visual Research and Representation in Ethnography by Ana Isabel Alfonso on page 105
- New Qualitative Methodologies in Health and Social Care Research by Frances Rapport on page 137
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