Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
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Inside This Book
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First Sentence:
The effect of individual characteristics on the focus group dynamic depends on the types of individuals recruited for the group sessions. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
focus group discussion process, group process factors, experiential tasks, moderator characteristics, focus group applications, virgin respondents, focus group research projects, dominant respondents, exploratory tasks, focus group tasks, moderating style, unshared information, focus group outcome, triangulation purposes, different research purposes, focus group literature, cultural value orientation, professional moderators, optimum privacy, more extreme attitudes, focus group moderators, vertical individualism, experiential research, clinical tasks, moderating focus groups Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Big Five, Delli Carpini, African Americans, Latin Americans, Summary Focus New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The effect of individual characteristics on the focus group dynamic depends on the types of individuals recruited for the group sessions. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
focus group discussion process, group process factors, experiential tasks, moderator characteristics, focus group applications, virgin respondents, focus group research projects, dominant respondents, exploratory tasks, focus group tasks, moderating style, unshared information, focus group outcome, triangulation purposes, different research purposes, focus group literature, cultural value orientation, professional moderators, optimum privacy, more extreme attitudes, focus group moderators, vertical individualism, experiential research, clinical tasks, moderating focus groups Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Big Five, Delli Carpini, African Americans, Latin Americans, Summary Focus New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
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14
books
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- Look Inside Great Britain Hb by Joy Richardson in Back Matter
- Individualism And Collectivism (New Directions in Social Psychology) by Harry C Triandis on page 24
- Social Influence (Mapping Social Psychology Series) by John C. Turner on page 98
- Social Influence: The Ontario Symposium, Volume 5 (Ontario Symposia on Personality and Social Psychology Series) by Mark P. Zanna on page 106
- Great Britain (Discovering Cultures) by Sharon Gordon on page 123
See all 6 books this book cites
- The Trajectories of Rural Life: New Perspectives on Rural Canada (Saskatchewan Institute of Public Policy(SIPP)) by RAYMOND BLAKE on page 71
- The Market Research Toolbox: A Concise Guide for Beginners by Edward F. McQuarrie on page 91
- The Market Research Toolbox: A Concise Guide for Beginners Second Edition by Edward F. McQuarrie on page 91
- Working Images: Visual Research and Representation in Ethnography by Ana Isabel Alfonso on page 105
- New Qualitative Methodologies in Health and Social Care Research by Frances Rapport on page 137
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