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4.0 out of 5 stars Higher density than usual QFD texts, August 29, 2007
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This review is from: Advanced Quality Function Deployment (Hardcover)
This is not a typical self-help text on the QFD. The work has obviously made extensive use of the author's published papers, resulting in conceptually dense material worthy of a graduate-level class in the subject. This text could be used in undergraduate work with the caveat that external resource examples would need to be appended to this text. Also note that the language used in this text is not conversational English--it is instead more attuned to scholarly discourse than the language of the common man.

The first two short chapters deal with the subject of product/service quality and a survey of design process techniques. The term "quality" here might be better defined as product/service value or utility. This beginning material is actually quite thought-provoking and it is recommended that the reader take notes and investigate some of the chapter references.

Chapter 3 introduces the study of QFD itself--I would recommend another text for self-study beginners such as Cohen's text.

Chapter 4 discusses the house of quality (HOQ) construction; again, this material is not for beginners but rather a review for practioners. The Kano material begins to open up the readers imagination to the scope of QFD methods.

Chapter 5 review AHP from a intuitive-mathematical perspective. This chapter also introduces QFD weighting methods (i.e., assigning values to the "Hows" of the house of quality). This material was, to me, extremely valuable as a QFD practioner.

Chapters 6-8 discusses Multi-Objective Decision Analysis (MODA) techniques, which are powerfully synergistic methods with QFD. Much discussion of rating scales is provided here, but in my humble opinion, does not compare to other texts on MODA, but nevertheless provide important thought and discourse on subject areas that are usually glossed over in QFD practice.

Chapter 9 discusses the use of for-purpose tools from a high level perspective (i.e., no tool specifics are found here). This chapter also introduces an example HOQ for an engineering class.

Chapter 10 introduces a design of a Programmable Logic Controller as an example for the QFD process.

Chapter 11 discusses service QFD - a subject that finds a great deal of use in common practice. A conceptual model of service quality is presented (the PZB model). This chapter seems to tie in with topics presented in Chapter 1. I recommend some knowledge of Taguchi design methods here.

The final chapter presents discusses the use of QFD in industrial training courses. This material could find itself in a text on business management. However, a good example of service QFD using Kano and AHP methods is found here.

Overall, I would not rate this text as a page-turner, but on the whole the subjects I found in this book were not duplicated in other QFD texts. Recommended for serious QFD practitioners.
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Advanced Quality Function Deployment
Advanced Quality Function Deployment by Fiorenzo Franceschini (Hardcover - December 13, 2001)
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