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Advanced Google AdWords 1st Edition

4.3 out of 5 stars 31 customer reviews
ISBN-13: 978-0470500231
ISBN-10: 0470500239
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Editorial Reviews

From the Back Cover

See what other marketing experts have said about Advanced Google AdWords: 

Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.
-Chris Sherman, Executive Editor, Search Engine Land

Do you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.
-Joshua Dreller, Vice President, Media Technology and Analytics, Fuor Digital

The real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do."
-Vanessa Fox, author, Marketing In The Age Of Google

This book raised my game-and I'm sure it'll do the same with yours.
-Howie Jacobson, Ph.D., author, Google AdWords For Dummies

About the Author

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google's advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (bgTheory.com) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, ad:tech, and many others.

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Product Details

  • Paperback: 552 pages
  • Publisher: Sybex; 1 edition (April 5, 2010)
  • Language: English
  • ISBN-10: 0470500239
  • ISBN-13: 978-0470500231
  • Product Dimensions: 7.4 x 1.2 x 9.3 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #562,886 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
I've spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn't. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I've read use language that is too complex, or instructions that just don't make sense in the 'real world'. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he's talking about. I've followed Brad's advice via blogs and when he's spoken at various internet marketing seminars for the past three years, and wished I'd known about him sooner. If you're just starting out as an AdWords advertiser, or you're already a seasoned veteran, this book should definitely be part of your marketing plan. Andy :-)
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I am a Google AdWords Professional and Google Analytics Certified. I would recommend this book to anyone that wants to learn more advanced features AdWords, capabilities, and techniques for application in Search Marketing.

Some may think it is long at 522 pages, but they are filled with important complete knowledge. I like to read, so this was not a problem.

I would suggest people who have some experience and already have intermediate knowledge of the theory of search marketing and some experience in creating and driving sales and measurable performance with PPC.

For other professionals who want to expand their capabilities and go the extra mile, I would suggest getting some books on writing effective ad copy, landing page optimization, and Google Analytics.
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Format: Paperback
Brad's book covers every detail of Google Adwords, from keyword research to ad creation to landing page optimization and customer acquisition. Every chapter includes a checklist of best practices for quick reference, as well as detailed explanations of each facet of Adwords. Brad's easy-to-understand writing style and descriptive illustrations add to the usefulness of this book.

Whether your Adwords budget is $1 per day or $10,000 per day, you owe it to yourself to get this book. Keep a copy at hand for reference - you'll use it regularly.
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I'm brand new to Adwords and this book really does a good job of explaining how it all works. The text got kind of dry at first (probably because I didn't know what he was talking about) so I decided to jump right into actually using Adwords before I read any more about it. That was the way to go. After I started using Adwords I went to the book to answer all those questions I had, and it does a good job of explaining how it works. Would recommend this book.
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Format: Paperback
Very good resource for anyone getting into adwords. Required reading for anyone who manages large or multiple campaigns.

I've always considered myself to be pretty good at managing ppc accounts, but I discovered I was making some mistakes with a few of my negative keyword match types. I made the changes, and within one week saw an increase of around 10% in impressions (and significantly more clicks) for a targeted keyword. It's little nuggets like this, scattered throughout the book, that keep it on my desk.

Some other things this book has clarified for me:

- recommended bid structure for multiple match type keywords within the same ad group.
- best practices for geo-targeted campaigns, and how not to shoot yourself in the foot.
- solid advice on improving quality score and the different factors related to position quality score.
- great tips for doing in-depth keyword research and best practices for setting up keyword lists. (extremely helpful if you do organic SEO as well.)

I could go on, but I think you get the idea. Just pick it up today, before your competitors learn these methods.
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Format: Paperback
Want to learn the basics of how to set up a google account, create your ads, and create a keyword list? Go to google adwords learning center and watch the videos.

Want to learn what PPC professionals are doing to maximize their profitability and reach? Are you ready to treat your online business like a real business and start making some bank with PPC? This is for you.

I made a decision to move into the "lead generation" field after 2.5 years of managing a campaign. If you have some experience with PPC and want to get to the next level, this is the book.

Some key points are:
-Proper organization of campaigns and adgroups for optimal results
-How much to bid each keyword to maximize your profits.
-How to use the Adwords editor to build campaigns with a large amount of niche ad groups that will smoke the relevancy of your competition.
-How to build a keyword list that is organized and targeted. Know where to start, and how to expand it.
-Understand targeting, and how to build separate GEO and location campaigns that maximize relevancy and profits.
-How to use all the report functions to test and retest all the critical components of your campaign.
-Learn how to schedule reports so you can continue manage and improve your campaigns over the long haul.

Only downside I can think of is its a year or two old so some of the report functions he talks about have been changed or updated since then.

Bottom line, For those that want to learn a few new tricks, you can find them here. And for those that are willing to burn the midnight oils, get down and dirty and smoke high end competition in highly competitive markets, this gives you the tools to break out the excel spreadsheet, build some rules and find the key changes that make all the difference and bring in the dough.

Highly recommended.
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