Advanced Google AdWords [Paperback]

Brad Geddes (Author)

Book Description

Publication Date: April 5, 2010 | ISBN-10: 0470500239 | ISBN-13: 978-0470500231 | Edition: 1

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

Improve Your Profits and Strategies

While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.

Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:

• Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
• Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
• Write ads that increase not just click-through-rates and profits
• Understanding quality score so that you can monitor and increase your quality score
• Learn how to set bids based upon ROI, time of day, profits, geography, and more
• Strategies for organizing your account based upon your goals
• Conversion tracking strategies to learn what parts of your account lead to sales
• Master testing ad copy and landing pages
• Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
• Learn how to tame the content network so you can profitable expand your advertising goals.

Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables.

Inside you will receive your free bonuses:

• A $25 coupon for Google AdWords
• Up to $50 off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes
• Up to $100 off CertifiedKnowledge.com's online training and tools program

Editorial Reviews

From the Back Cover

See what other marketing experts have said about Advanced Google AdWords: 

Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.
-Chris Sherman, Executive Editor, Search Engine Land

Do you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.
-Joshua Dreller, Vice President, Media Technology and Analytics, Fuor Digital

The real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do."
-Vanessa Fox, author, Marketing In The Age Of Google

This book raised my game-and I'm sure it'll do the same with yours.
-Howie Jacobson, Ph.D., author, Google AdWords For Dummies

About the Author

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google's advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (bgTheory.com) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, ad:tech, and many others.

Product Details

• Paperback: 552 pages
• Publisher: Sybex; 1 edition (April 5, 2010)
• Language: English
• ISBN-10: 0470500239
• ISBN-13: 978-0470500231
• Product Dimensions: 9.4 x 7.3 x 1.2 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (27 customer reviews)
• Amazon Best Sellers Rank: #148,328 in Books (See Top 100 in Books)

More About the Author

Brad Geddes is one of the first Google Advertising Professionals and Microsoft adExcellence members. He was the first advanced AdWords Seminar Leader and works directly with Google to conduct AdWords seminars. Brad is a Search Engine Land columnist, moderator for Webmaster World, and has written about internet marketing for more than a decade.

Brad is the founder of bgTheory.com, a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own business and agency, to working for a botuqie agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has provided markeitng for include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying many of the more complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.