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Advanced Google AdWords
 
 
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Advanced Google AdWords [Kindle Edition]

Brad Geddes (Author)
4.4 out of 5 stars  See all reviews (27 customer reviews) |
Digital List Price: $39.99 What's this?
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Editorial Reviews

Product Description

Master Google AdWords and get more out of your campaigns

What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.

  • Covers the essential and advanced capabilities of Google AdWords
  • Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more
  • Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts
  • Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns
  • Reinforces concepts through fascinating, real-world case studies
  • Includes a $25 Google Adwords Gift Card for new customers

If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

From the Back Cover

See what other marketing experts have said about Advanced Google AdWords: 

Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.
-Chris Sherman, Executive Editor, Search Engine Land

Do you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.
-Joshua Dreller, Vice President, Media Technology and Analytics, Fuor Digital

The real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do."
-Vanessa Fox, author, Marketing In The Age Of Google

This book raised my game-and I'm sure it'll do the same with yours.
-Howie Jacobson, Ph.D., author, Google AdWords For Dummies

See all Editorial Reviews

Product Details

  • File Size: 9888 KB
  • Print Length: 553 pages
  • Page Numbers Source ISBN: 0470500239
  • Publisher: Sybex; 1 edition (April 20, 2010)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B003TQKJFI
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #158,788 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

Most Helpful Customer Reviews
18 of 18 people found the following review helpful
Format:Paperback
I've spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn't. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I've read use language that is too complex, or instructions that just don't make sense in the 'real world'. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he's talking about. I've followed Brad's advice via blogs and when he's spoken at various internet marketing seminars for the past three years, and wished I'd known about him sooner. If you're just starting out as an AdWords advertiser, or you're already a seasoned veteran, this book should definitely be part of your marketing plan. Andy :-)
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18 of 19 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I am a Google AdWords Professional and Google Analytics Certified. I would recommend this book to anyone that wants to learn more advanced features AdWords, capabilities, and techniques for application in Search Marketing.

Some may think it is long at 522 pages, but they are filled with important complete knowledge. I like to read, so this was not a problem.

I would suggest people who have some experience and already have intermediate knowledge of the theory of search marketing and some experience in creating and driving sales and measurable performance with PPC.

For other professionals who want to expand their capabilities and go the extra mile, I would suggest getting some books on writing effective ad copy, landing page optimization, and Google Analytics.
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15 of 16 people found the following review helpful
Format:Paperback
Brad's book covers every detail of Google Adwords, from keyword research to ad creation to landing page optimization and customer acquisition. Every chapter includes a checklist of best practices for quick reference, as well as detailed explanations of each facet of Adwords. Brad's easy-to-understand writing style and descriptive illustrations add to the usefulness of this book.

Whether your Adwords budget is $1 per day or $10,000 per day, you owe it to yourself to get this book. Keep a copy at hand for reference - you'll use it regularly.
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Most Recent Customer Reviews
The Most Thoughtful/Comprehensive Book on AdWords
I've read many books on AdWords, but none of of them has been as comprehensive and thought-provoking as this Geddes'. Read more
Published 15 days ago by DelbertKim
Obsolete Information in Places
I got to the information on the Keyword Tool in Chapter 3 and much of what the author comments on is not available or accessible via adwords any more, for example the SKTool and... Read more
Published 4 months ago by Nicholas
Cheap papers,Comprehensive,Not Up to date
I spend around $10000 monthly on google adv in recent 9 months. I decided to get this book to optimize my campaigns I run 3 online stores ). Read more
Published 7 months ago by Kamrooz
Perfect Condition, Fast International Shipping
I felt confident that after looking at all the positive reviews that this seller would be good and I was right. The shipping was fast and the product was in perfect condition. Read more
Published 8 months ago by Joel Turner
Solid book for those who take their PPC marketing seriously
Want to learn the basics of how to set up a google account, create your ads, and create a keyword list? Go to google adwords learning center and watch the videos. Read more
Published 9 months ago by L. D. Aarons
Excellent overview and indepth guide for Google AdWords
This book is excellent! I both teach Google AdWords and implement Google AdWords, and this book is very helpful in both regards. Read more
Published 9 months ago by Jim Jansen
It's a shame this book is so inexpensive.
There's no such thing as the "final word" on AdWords since it changes almost every day. But that said, Brad's book is a comprehensive, granular guide to AdWords with a particular... Read more
Published 16 months ago by Perry Marshall
Not recommended to advanced users
First time I have bought this book.
Not really for advanced users.
Little on conversion optimizer.
Nothing, and not even a mention on remarketing. Read more
Published 17 months ago by Krishan N. Bhaskar
Vague, not specific,like it was copied out of Google help.
Could not use any of the info. Wish I could get a refund. We could have written a better book. Everything is generalized. Show me the money.
Published 18 months ago by ci imports
A serious book on a serious topic
I have read a number of books on Google AdWords and pay-per-click advertising. Most were written in a 'get rich quick' kind of style that did not instill much confidence. Read more
Published 20 months ago by A. Admiraal
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More About the Author

› Visit Amazon's Brad Geddes Page
Brad Geddes

Brad Geddes is one of the first Google Advertising Professionals and Microsoft adExcellence members. He was the first advanced AdWords Seminar Leader and works directly with Google to conduct AdWords seminars. Brad is a Search Engine Land columnist, moderator for Webmaster World, and has written about internet marketing for more than a decade.

Brad is the founder of bgTheory.com, a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own business and agency, to working for a botuqie agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has provided markeitng for include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying many of the more complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

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 (What's this?)
&quote;
Most queries usually fall into one of a few categories: The actual question, or a shortened version of the question The answer to the question &quote;
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If you have multiple match types, you want to make sure that you have exact match bid the highest, phrase match a little lower, and finally broad match at the lowest bid. &quote;
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&quote;
Start with a very wide list. First, you should think of all the different ways that someone can search for your product or services. From those different thinking patterns, create a root keyword list. These are the major words used to describe your offerings. Run these keywords (with their appropriate modifiers) for a while in your AdWords account. Once you start to see which wide keywords are receiving more clicks and conversions, you can focus on going deep within those root keywords. &quote;
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