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1 of 3 people found the following review helpful:
5.0 out of 5 stars
Useful textbooks for marketing intermediates,
By Tang Lai Kwan (Hong Kong) - See all my reviews
This review is from: Advanced Marketing Strategy: Phenomena, Analysis, and Decisions (Textbook Binding)
It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. This book can slove a specific marketing problem in a problem solving manner.
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions by Glen L. Urban (Textbook Binding - October 18, 1990)
Used & New from: $0.15
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