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2 Reviews
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1 of 9 people found the following review helpful:
5.0 out of 5 stars
Danaher is one of World best guy in media planning model,
By vallaud (Le Port Marly France) - See all my reviews
This review is from: Advanced Media Planning (Hardcover)
If you understand media planning modelisation buy the book.On a strategic media approach it's very interesting and clever.
0 of 10 people found the following review helpful:
5.0 out of 5 stars
It is a specialized book of advertising,
By ZLP (china) - See all my reviews
This review is from: Advanced Media Planning (Hardcover)
THIS IS A VERY SPECIALIZED BOOK IN ADVERTISING ,IT'S WORTH TO BE INTRODUCED INTO CHINA .
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Advanced Media Planning by John R. Rossiter (Hardcover - July 31, 1998)
$132.00 $103.03
In Stock | |
 
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