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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.
Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, Advanced Web Metrics with Google Analytics has the expert guidance you need to enhance your brand and increase your site's ROI. Learn how to:
Measure your web traffic and understand its impact on ROI
Configure your data collection parameters, then extract and analyze the collected data
Drill down to the precise visitor segments or time periods you choose
Discover how long it takes for your visitors to convert to customers
Follow best practices for page tagging and tracking dynamic web pages, Flash events, banners, and more
Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and e-mail marketing, and use ad version testing in conjunction with multivariate testing
Centralize your data collection and track offline campaigns
This book is a recipe for measuring your success and optimizing your online marketing."
—Jim Sterne, Founding Director and Chairman of the Web Analytics Association
I can confidently recommend this book to anybody serious about turning web analytics into a competitive business advantage."
—Dennis R. Mortensen, COO, IndexTools, Inc.
Brian Clifton does a fantastic job of explaining how to effectively power a web analytics strategy using Google Analytics. Both new and seasoned GA users will benefit from Brian's book and his expertise."
—Justin Cutroni, Director of Analytics and Testing, EpikOne
What Brian Clifton doesn't know about Google Analytics probably hasn't been invented yet. In this book he shares his extensive knowledge in a concise and coherent fashion."
—Neil Mason, Managing Director, Applied Insights
What's fantastic about this book is the practical, detailed help it gives you to get real value out of your web analytics tool."
—Ashley Friedlein, CEO, E-consultancy.com
This is a dense text. I originally purchased it for a class on Content Management Systems (we focused primarily on the back half of the book). Read morePublished on January 16, 2010 by Nate from Syracuse
Advanced Web Metrics with Google Analytics is the definitive "how-to" book. I have read it twice and gained valuable insights each time. Read morePublished on December 21, 2009 by Alexander Kine
The author Brian Clifton, an expert in search engine optimization and web analytics, had never written a book before, but published his first piece of work this last year titled... Read morePublished on November 29, 2009 by Carley S. Brown
In depth look at Google Analytics and how you can track visitors usage of a website.Published on November 16, 2009 by Creative 3 Pro
The first half of this book is like a user manual for Google Analytics. It is a rehash of the help topics you find on the Google site. Read morePublished on August 13, 2009 by Craig Scott
Brian Clifton, who is deeply involved with web analytics at Google, usually succeeds in his endeavor to make Google Analytics accessible to an audience who is not just made up of... Read morePublished on July 26, 2009 by Serge J. Van Steenkiste
Well written with lots of practical examples. Goes well beyond the basics and deals with what the data means. Read morePublished on July 3, 2009 by Bob
This book is an excellent resource for anyone using or looking to use Google Analytics. It's extremely detailed in its coverage of the many different ways you can use the system to... Read morePublished on January 11, 2009 by John Forman