The History and Advancement of African Americans in the Advertising Industry 1895-1999 (Black Studies) [Hardcover]

Janice Ward Moss (Author)

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Book Description

ISBN-10: 0773469451 | ISBN-13: 978-0773469457 | Publication Date: May 2003

This study chronicles the early 20th century origins and gradual advancement of African Americans within the advertising industry. The author documents how majority and minority marketing experts targeted advertisements in the African American community and then reports on her findings.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This study chronicles the early 20th century origins and gradual advancement of African Americans within the advertising industry. The author documents how majority and minority marketing experts targeted advertisements in the African American community and then reports on her findings.

Product Details

Hardcover: 104 pages
Publisher: Edwin Mellen Pr (May 2003)
Language: English
ISBN-10: 0773469451
ISBN-13: 978-0773469457
Product Dimensions: 9.3 x 6.1 x 0.5 inches
Shipping Weight: 11.2 ounces
Amazon Best Sellers Rank: #5,714,551 in Books (See Top 100 in Books)

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