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Advancing the Story: Broadcast Journalism in a Multimedia World Paperback – February 15, 2011

ISBN-13: 978-1608717149 ISBN-10: 1608717143 Edition: 2nd

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Editorial Reviews

About the Author

Debora Halpern Wenger, a 17-year broadcast news veteran, is associate professor and director of the undergraduate journalism program at the University of Mississippi. Prior to her academic appointments, Wenger was assistant news director at WFLA-TV in Tampa, Florida. Wenger conducts multimedia training in newsrooms around the country and is co-author of the broadcast, online and multimedia journalism curricula for the Society of Professional Journalists' Journalism Training Program. Wenger's award-winning research is focused on the skills journalists need to succeed in the profession. She has a B.A. from Morehead State University and an M.A. from the University of North Carolina-Charlotte. Deborah Potter is a veteran journalist and educator who spent 16 years as a network correspondent for CBS News and CNN. She is executive director of NewsLab (www.newslab.org), a non-profit resource for journalists that she founded in 1998. She also has hosted and reported for PBS programs and anchored radio news. Potter leads workshops for journalists on writing, multimedia, and ethics. She is a former faculty associate at the Poynter Institute and is the author of the "Handbook of Independent Journalism." She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.
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Product Details

  • Paperback: 416 pages
  • Publisher: CQ Press College; 2nd edition (February 15, 2011)
  • Language: English
  • ISBN-10: 1608717143
  • ISBN-13: 978-1608717149
  • Product Dimensions: 9 x 7.5 x 0.6 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #882,063 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By A. Schoon on March 29, 2010
Format: Paperback
What I really liked about this book is that it explains the principles behind the multimedia ethos. It lays out very clearly what the different strengths are of different media like print, video and audio and how to use them on the Internet. It encourages you to think about stories strategically and to conceptualise how you will use different media on your site to do different things. Whether you want to show the broader context, humanise a story, or allow your audience to explore the issues themselves, knowing the principles will allow you to do so intelligently. Too many books just showcase how to produce in different media, encouraging their readers in a technophilic haze to create manic media overload. This book doesn't.
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If you are *just* starting into the journalism field, this book has some good points and overviews, but is a bit on the repetitive side. For anyone who has ever taken a journalism class before, skip this and move onto something else. An alternate title could be "Cliff Notes for the Beginner Journalist". This book was sadly assigned for a graduate level course.
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By Maddy on March 2, 2015
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I am a huge broadcasting enthusiast and purchased this book out of genuine curiosity. It is SUPER helpful, loaded with many cool tips and suggestions. I was worried that this book would be outdated because media is so rapidly changing, but it is still very relevant and intriguing. I would highly recommend! Thanks for an awesome product!
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By Doris E Long on August 1, 2013
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This was a excellent book to assist me while learning to make video shorts. This is a wonderful book to have in you library.

Doris
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