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Adversaries into Allies: Win People Over Without Manipulation or Coercion Hardcover – October 31, 2013


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Frequently Bought Together

Adversaries into Allies: Win People Over Without Manipulation or Coercion + Endless Referrals, Third Edition + The Go-Giver: A Little Story About a Powerful Business Idea
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Product Details

  • Hardcover: 272 pages
  • Publisher: Portfolio Hardcover (October 31, 2013)
  • Language: English
  • ISBN-10: 1591846366
  • ISBN-13: 978-1591846369
  • Product Dimensions: 8.5 x 5.8 x 1 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (55 customer reviews)
  • Amazon Best Sellers Rank: #56,948 in Books (See Top 100 in Books)

Editorial Reviews

Review

Adversaries into Allies is full of practical wisdom for becoming more persuasive while keeping your integrity intact. Bob Burg, a master of winning friends and influencing people, has written an immensely useful and thoroughly enjoyable book.”
ADAM GRANT, WHARTON PROFESSOR; AUTHOR OF GIVE AND TAKE

“How can we achieve the challenging goal of turning adversaries into allies? We can start by turning the pages of Adversaries into Allies, which provides an impressively clear and compelling explanation of just how to do it.”
ROBERT B. CIALDINI, AUTHOR OF INFLUENCE

“I wish I had read Bob Burg’s newest book early in my career. What a difference it would have made! It is definitely a must read for everyone who wants to enhance their business success, but don’t just read it once. It’s a book you need to read time and time again. Many thanks to Bob for a valuable new work.”
SUSAN SOLOVIC, AUTHOR; COFOUNDER OF SMALL BUSINESS TELEVISION

“Bob Burg has delivered again! In Adversaries into Allies, you’ll learn how to influence and persuade others toward outcomes that create genuinely good feelings and results for everyone involved. The principles of how exactly to do that, consistently and predictably, are powerfully presented in this tremendous book. And you’re about to learn them from a master.”
STEPHEN M. R. COVEY, AUTHOR OF THE SPEED OF TRUST AND COAUTHOR OF SMART TRUST

“Simultaneously challenging and encouraging, Adversaries into Allies delivers on the promise of sustainable influence. You will literally feel your perspective shift as you turn the pages. Bob drives timeless wisdom into real-time action.”
DONDI SCUMACI, AUTHOR OF CAREER MOVES, DESIGNED FOR SUCCESS, AND READY, SET . . . GROW

About the Author

BOB BURG is the coauthor of The Go-Giver, Go-Givers Sell More, and It’s Not About You and the author of Endless Referrals. The Go-Giver was a BusinessWeek and Wall Street Journal bestseller and has been translated into more than twenty languages. Together, his books have sold more than a million copies. A highly sought after speaker, Burg presents to corporations and associations internationally, including Fortune 500 companies, franchises, and direct sales organizations.

Visit www.burg.com

More About the Author

Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 -- sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book "Endless Referrals," over the past few years it's his business parable, "The Go-Giver" (coauthored with John David Mann) that has captured the heart and imagination of his readers.

"The Go-Giver" shot to #6 on The Wall Street Journal's Business Best Sellers list just three weeks after its release and reached #9 on BusinessWeek's. Since its release it has consistently stayed in the top 25 on 800ceoread's Business Book Best Seller List. It's an international bestseller and has been translated into 21 languages. It is his fourth book to sell over 250,000 copies.

He believes his new book, "Adversaries into Allies: Win People Over Without Manipulation or Coercion" is by far his most important work yet.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.

Customer Reviews

4.9 out of 5 stars
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Adversaries into Allies should be required reading for the entire world.
Tom too tall Cunningham
I really enjoyed the book, Bob Burg used good examples, very easy reading and very much to the point.
Rob
This book will change on how you see others and as a result, how they see and interact with you.
Dennis J. Giannetti

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Gina Parris on November 6, 2013
Format: Hardcover
Okay, that's a strong headline. I'm sure I'm the only one who read a few chapters of Adversaries into Allies, and found herself cringing with memories of doing exactly the opposite of the "right thing" in times past.

Good news: I'm teachable and growing.

Better news: Adversaries into Allies is a handy reference guide.

Adversaries into Allies is a series of life lessons on becoming an Ultimate Influencer. The chapters are really short – so you can read one a day for a few months if you want. This is how I use the book with my teenage sons. They take turns reading a chapter on the way to school and we talk about it. They actually love that kind of stuff. (And besides, I billed it to them as "How to Be Popular" training.)

What I appreciate about this book is that it’s not just about influencing and persuading others; it’s doing so the *right way* so that people feel good about themselves the situation, and about you. This is a departure from many books I've read on influencing, especially in the realm of eeking out a sale.

Remember, You are NOT effective if you have to lead by coercion or manipulation!

In ADVERSARIES into ALLIES, you’ll learn how to simply and effectively master the Five Principles of Ultimate Influence

1. Control your own emotions

2. Understand the clash of belief systems (This will keep you from taking things personally)

3. Acknowledge their ego (This lesson helped free me from my desire to humiliate those who are very egotistical!)

4.Set the proper frame

5.
Read more ›
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4 of 4 people found the following review helpful By J. Calloway on October 31, 2013
Format: Kindle Edition
Bob Burg has written a book that will become known as the standard on creating positive, constructive relationships in business and in life. Not since the classic "Getting To Yes" has there been a resource so useful and so real world practical on how to turn difficult relationships into fulfilling partnerships. "Adversaries Into Allies" is a book that you'll read every year - it's that powerful. This is really a great book and I give it the highest recommendation.
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3 of 3 people found the following review helpful By Jesse Lahey on January 23, 2014
Format: Kindle Edition
Having read The Go Giver a few years ago, I should have known Bob's latest book would be outstanding. But I was caught by surprise at just how many nuggets of genuine gold it contains.

"Adversaries Into Allies" reminded me of my experience reading "How to Win Friends and Influence People" many years ago. It provides uncommon wisdom that can help virtually anyone have greater influence as a leader. But it feels even more relevant for the 21st century, not just because the stories and examples are newer, but because it's more consistent with some of today's newer values, such as authenticity, transparency, humor, and flexibility.
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3 of 3 people found the following review helpful By Jim "Da Coach" on November 5, 2013
Format: Hardcover
This book by "Dale CarneBurg "-- oops! I mean Bob Burg -- might as well be entitled "How to Win Allies and Influence Adversaries." Bob has weaved his "works like magic" people skills tips throughout to insure you become an Ultimate Influencer: A person who makes others feel good about doing what you want them to do. Since we're all in the business of influencing others, I hope my thumbs up here will influence you to pick up a copy.
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3 of 3 people found the following review helpful By Amy on October 31, 2013
Format: Kindle Edition
In these times when everything is so full of negativity and conflict, when we all seem to always be ready to fight the enemy, this book offers practical techniques that will help us shift our perceptive and, if we apply what we learn, help us lead better lives.

In every chapter, Bob masterfully presents and explains the problem then gives us the solution and teaches us how to apply it.

The book is a pleasure to read. It encourages us to take action and be part of the solution.

A must read!
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2 of 2 people found the following review helpful By Courtney Engle Robertson on October 31, 2013
Format: Kindle Edition Verified Purchase
Bob continues to amaze me with his awareness and attention to interpersonal skills. He shares helpful insights on how to position the value of your service to customers while not coercing others into your goals. By truly understanding how to create a mutually beneficial situation, both parties walk away satisfied with the outcome.
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2 of 2 people found the following review helpful By Dixie Dynamite on October 31, 2013
Format: Kindle Edition
It's part of our culture, or perhaps part of human nature, that being persuasive without being manipulative, gaining influence without using coercion, and having power without being corrupt, feels like the equivalent of a high wire act - without a net.

That balance is beautifully struck, and the way in which anyone can strike that balance clearly deconstructed, in Bob Burg's latest book. (This book unpacks the truths behind Law #3; The Law of Influence, from The Go-Giver, taking it much deeper and making it much clearer.)

Notice that the author isn't talking about winning AGAINST your adversaries. The wisdom shared in this book teaches us not to not only convert adversaries into non-adversaries, but into allies; people who will activity try to help us out!

If it seems like a far leap, then all I can say is "read the book." Because it isn't a far leap, just a shift in focus.
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