From the Back Cover
Real-world marketing and advertising advice for your small business
When it comes to promoting your business, one size doesn't fit all. What works for the world's biggest companies probably isn't the right fit for your local small business. You need to get the word out, but you don't have the time or the money to waste on ineffective and expensive tactics.
Finally, there's a straightforward, down-to-earth game plan for small business owners like you. This handy guide presents a wealth of effective tactics and ideas specifically designed for small businesses in small markets. Utilizing tons of real examples and simple, straightforward explanations, successful small business owner Tom Egelhoff presents a proven ten-step plan that gives you maximum impact at minimum cost.
You'll discover how to:
Design a marketing plan that's perfect for your local market
Position your business for growth and success
Execute your plan and evaluate the results
Master the principles of small-town advertising
Bring in more customers than you know what to do with!
Specifically designed for small businesses with ten or fewer employees, this is the only in-depth guide that reveals the secrets of super-successful small-town marketing. If you want more bang for your buck, more customers in your store, and more dollars in your pocket, this is the place to start.
About the Author
Tom C. Egelhoff
is an internationally known speaker and authorwith thirty-two years of small business know-how. His seminars and workshops on marketing and advertising have helped thousands of small business owners become more profitable and successful. His Web site has received as many as four million visitors in a year. For more information, please visit www.smalltownmarketing.com.