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Advertising in Action Hardcover – March 25, 2012

ISBN-13: 978-1258252830 ISBN-10: 125825283X

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Product Details

  • Hardcover: 126 pages
  • Publisher: Literary Licensing, LLC (March 25, 2012)
  • Language: English
  • ISBN-10: 125825283X
  • ISBN-13: 978-1258252830
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)

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Years ago I worked for Botsford, Constantine & Gardner, a fine ad agency that came to the marketplace in Seattle with a batch of energetic, entrepreneurial admen in their history. Among its founders, C.P. Constantine. Years later I dug up his book that had all but vanished from memory among some of his many spiritual heirs in the Pacific Northwest ad business. His story read like a screenplay written in the era of Gable and Greenstreet. His experiences still provide a study guide that today's advertising and marketing types should carry in their hip pockets. Yes, the language and some of the style would be outdated today, but that shouldn't diminish the value of the content or Constantine's contribution.

I wish I could have been there to witness some of that first hand.But then I would have had to forego some of my own experiences and hard won discoveries, like these:Postcards. Little Letters From Life
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Advertising in Action
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