Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.
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"Relevant new media examples throughout; very clear discussion of controlled vs. uncontrolled media."
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"Relevant new media examples throughout; very clear discussion of controlled vs. uncontrolled media."
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