Frequently Bought Together
Product Description
Amazon.com Review
Folded in half and blistering with punchy headlines, Advertising Age looks and reads like a daily newspaper. However, its glossy sheen reveals it as a weekly trade tabloid to be reckoned with. Published by media giant Crain Communications, Advertising Age chronicles the feverish activities of ad agencies and marketing firms from Madison Avenue to Toledo, Ohio, and far beyond. In fact, what sets Advertising Age apart from rival publications is its consistent focus on international marketing. One recent feature story plumbed the depths of Argentina's economic crisis and its affect on ad spending. (The article in turn led to a sidebar discussion of the possibility of foreign ownership of Brazilian media companies.) Few major announcements or market trends escape the front-of-the-book news section, and a section called "The Week" reports on the absolute timeliest issues. "The Buzz" reads a bit like a gossip column, and "People & Players" details in words and large photos the goings-on of major industry personalities. But the real meat of Advertising Age is its Viewpoint section, where staff experts and readers sound off on controversial issues vital to one of America's most enduring and exciting pursuits--completing the sale. --Kristopher Kaiyala
Product Description
Advertising Age is an international business newspaper covering the latest marketing, advertising, and media news. Includes agenda-setting editorial insights, exclusive analysis and data, broad scope of advertising and marketing news, industry rankings, data and proprietary metrics, and analysis.
Important Information
Legal Disclaimer
After you place your order, we will share your name, address and order information with the magazine vendor and, if we're requested to do so, an organization that verifies publishers' circulation records. See Details.
After you place your order, we will share your name, address and order information with the magazine vendor and, if we're requested to do so, an organization that verifies publishers' circulation records. See Details.
Product Details
Would you like to give feedback on images?
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
4.0 out of 5 stars
Don't Buy Here,
By
This review is from: Advertising Age (Magazine)
FYI, as of Feb. 2010, it's $50 cheaper to just subscribe from the adage website.
11 of 15 people found the following review helpful:
4.0 out of 5 stars
Quick update on the marketing world,
By Walter Reade (Appleton, WI United States) - See all my reviews
This review is from: Advertising Age (Magazine)
Advertising Age gives you a birds-eye view of what's happening in the world of advertising and marketing. A good amount of news, trends, and other information is packed into dozens of small blurbs, sidebars, and page-long articles. While I enjoy the content, I have two complaints. The physical format is in-between a newspaper and magazine meaning it is printed on glossy paper and staple bound on the left edge, but it is large and floppy. The other annoying feature is the number of articles that start on the first few pages but are continued somewhere in the back.
Share your thoughts with other customers: Create your own review
|
|
