Customer Reviews

The Advertising Agency Business: The Complete Manual for Management & Operation

5 star:		(4)
4 star:		(3)
3 star:		(3)
2 star:		(0)
1 star:		(2)

 

 

I've been in the advertising field for nearly 20 years, and it was a pleasure to find this solid, useful book. It's clearly written, straightforward, and approaches the subject in a direct way. Anyone considering their own agency should read this book cover-to-cover, and then do the math, well before they go out on their own.

This book was not written recently and many parts of it reflect that fact. It's pretty dated. It speaks mostly of the big agency world. If your already in that world, you might find the attention to accounting details helpful, as the author is clearly experienced and pays attention to dollar details. If your planning to start a small agency, (bootstrapping) you could do better than this book. If you're ready to seek funding then hire a big staff and go after Johnson and Johnson, this might have some info you could use.

"The Advertising Agency Business" was an extremly insightful and logical read. The author focus on the basics of the industry but elaborates very well with examples. This book is a must read if you own, managage or operate an ad agency. I wish I had read this book before I started my agency!

If you're looking for ways to make a profit out of an existing operation, this book might interest you. But don't look for pointers on creative and production management, or on client-agency relationships, for example. It's a slick business book, with number crunching and capitalist views. Helpful, yes, in a limited way.

I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book.

There's not always one right answer as to how to run your agency, but there are, thankfully, some standard business practices and parameters, which are plainly described in this book.

I think it makes for a more balanced and effective agency.

The price is right. There's a lot of truly useful information you can share. It helps to demystify and guide. Even if you're not in a position to control the business side of your company, having this book sitting on your desk is kind of empowering. I'm glad I bought it.

I am in my 3rd of starting an interactive advertising agency, and this book was just what I needed. Some of the things I learned will help me grow my agency in big way.

a lot has changed in the advertising agency business in the last few years. this book is still a good read but needs to be updated to reflect some of the current changes in the industry. if you want to know the basics on how a classic advertising agency is setup and managed this is the one for you. nothing cutting edge here though for those looking forward. Scott Chadwick CEO Edge Multimedia [...]

I read this book in hopes that it would teach me a little more about agency financials. All it did was affirm that I knew it already. Any business person that has a good grasp on financial information has all the tools they need to start an agency and can avoid buying this book.

This book gives a good sense on how to handle agency finances. Alot of the concepts are along the lines of an Olgilvy book but this author breaks the contents down. The book is easy to understand and does not contain alot of big words that need to be looked up in order to understand the information being conveyed. Overall good buy.

I bought this book when I was marcoms manager on the side of agency's largest client. I wanted to get an insight into how an agency operates, and this book was only partly useful. If I was managing director of an ad agency I would probably find it more directly usable. It gives a lot on the financial side of running an agency. I dont think the MD of my former agency has got one :)