From the Inside Flap
"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."Michael Schudson, University of California, San Diego
"This work illuminates some of the most important developments in twentieth-century America."T.J. Jackson Lears, Rutgers University
About the Author
Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.