The business and marketing industries already "get it" when it comes to targeting the 50-plus demographic. Unfortunately, the advertising industry lags behind. Chuck Nyren tells you why in Advertising to Baby Boomers. Unlike most books about advertising, this one is written for "the client." Anyone with a product or service for Baby Boomers, from general consumer goods to high-tech electronics to planned communities to health care will find Advertising to Baby Boomers an invaluable tool. "Some simple demands, a bit of vigilance, and you could change things around and get much more than you are paying for," Nyren says. Do you really need an advertising agency? What questions should you ask when interviewing or being "pitched" by an agency? How do you help develop a campaign with your agency? When should you trust your advertising agency, and when should you question its judgments? When do you leave them alone? How do you critique a campaign. These are some of the questions answered in Advertising to Baby Boomers. In addition, the author gives advice and guidance to the small- business person on how to fashion a custom-made campaign.
Chuck Nyren is an award-winning advertising video producer, creative strategist, consultant, and copywriter focusing on The Baby Boomer Market.
Chuck has been in advertising since before he was born - a true 'Madison Avenue Baby.' His grandfather Sid Schwinn was one of the advertising greats of the Twenties, Thirties, and Forties. Over fifty years ago Mr. Schwinn penned The Simple Simon Stories about advertising. It is still on the recommended reading lists of many college and university advertising and marketing courses. Chuck's mother was a copywriter, and his father was V.P. of Programming for a major advertising agency. While Chuck doesn't want anybody reading this to feel aesthetically deprived or culturally deficient, he often reveals that he is one of only a handful of people ever to see the original 15-minute pilot for The Munsters.
Being a true 60s teenager, Chuck at first rebelled against advertising. He has been in and out of the industry for thirty-five years. Like most lives, his has been filled with ups and downs, successes and failures, clarities and ambiguities. Now he has reformed, seen the light, and returned to the fold. Copywriting, creative strategy, consulting, and penning popular, worldwide syndicated columns about advertising to Baby Boomers is his calling.
Chuck has been a consultant for advertising and marketing agencies and companies with products for the 40+ Market, including Ignite Ventures, BooM Magazine, Mary Furlong & Associates, AARP, Harris Interactive, and The Omnicom Group. He is a member/consultant (Advertising/40+Market) with The Faith Popcorn BrainReserve TalentBank, a leading trend forecasting marketing firm.
Through the years he has written marketing/advertising copy and/or has been a creative strategist for Microsoft, Mackie Designs and various international professional audio manufacturers, many small Seattle-based ad agencies and companies, and numerous television and radio stations from coast to coast. Chuck has won three International Cindy Awards (Cinema in Industry), two Gold and one Silver.
Mr. Nyren's book Advertising to Baby Boomers has been selected as a Classroom Resource by The Advertising Educational Foundation. He has contributed chapters/sections to international advertising/marketing tomes including 50 Plus Marketing by Dick Stroud (Kogan/Page) and The Silver Market Phenomenon edited by Dr. Florian Kohlbacher and
Dr. Cornelius Herstatt (Springer Press). In 2009, Chuck produced an online seminar for Henry Stewart Talks (U.K.).
Chuck has been a featured speaker and consultant at private and public international business conferences and seminars in the United States, Sweden, Norway, Belgium, Germany, The Netherlands, Spain, and France.
Chuck has been interviewed by The New York Times, The Los Angeles Times, The Dallas Morning News, CBS MarketWatch, KIRO-AM (Seattle), Tiempos Del Mundo, Advertising Age's The Advertising Show, Selling to Seniors Magazine, Advantages (The Advertising Specialty Institute), and many other newspapers, magazines and radio programs worldwide.
Mr. Nyren's fiction has been published in various literary journals, short story anthologies, and ezines including Grandfathers are Gold (Simon & Schuster), SpinDrifter, The Satire Quarterly, The Hot Flash Cafe, Eclectica - and on coffee cans in Portland, Oregon. His one-act plays are staged nationwide a half-dozen or so times a year.
One of Chuck's favorite activities is writing about himself in the third person.
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