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3 Reviews
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Average Customer Review
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great book
Love this book - used every edition since the first one came out. The writing style and industry driven examples are easy to follow. While the chapters are long, it gives me plenty of opportunity to read it over and over, and still find new things. Using it as a classroom textbook has it's advantages - I can pick and choose what best fits my learning...
Published 15 months ago by pm
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Great industry resource, but long and no color
This book is informative but very big and surprisingly not in color. The chapters are very long and I wish they would have employed color (at least for the ads); and as expensive as this book is, they could have offered a cd-rom to complement the text, especially since they featured the ads in black & white.
Published 23 months ago by A. Santiago
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Most Helpful First | Newest First
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great book,
By
This review is from: Advertising and The Business of Brands (Paperback)
Love this book - used every edition since the first one came out.
The writing style and industry driven examples are easy to follow. While the chapters are long, it gives me plenty of opportunity to read it over and over, and still find new things. Using it as a classroom textbook has it's advantages - I can pick and choose what best fits my learning outcomes.
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Great industry resource, but long and no color,
Amazon Verified Purchase(What's this?)
This review is from: Advertising and The Business of Brands (Paperback)
This book is informative but very big and surprisingly not in color. The chapters are very long and I wish they would have employed color (at least for the ads); and as expensive as this book is, they could have offered a cd-rom to complement the text, especially since they featured the ads in black & white.
0 of 1 people found the following review helpful:
1.0 out of 5 stars
illegal,
Amazon Verified Purchase(What's this?)
This review is from: Advertising and The Business of Brands (Paperback)
This shop said the condition of this book was really good, even almost brandnew, but when I received it, Oh my god, it was crappy. Underlined alot, the entire book was dirty. You should expect way worse condition than what they say.
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Advertising and The Business of Brands by Bruce Bendinger (Paperback - March 1, 2009)
$80.00 $59.20
In Stock | |
 
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