The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications [Hardcover]

John Philip Jones (Author)

Book Description

ISBN-10: 076191238X | ISBN-13: 978-0761912385 | Publication Date: February 10, 1999 | Edition: 1

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.

Editorial Reviews

About the Author

John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.

Product Details

• Hardcover: 560 pages
• Publisher: Sage Publications, Inc; 1 edition (February 10, 1999)
• Language: English
• ISBN-10: 076191238X
• ISBN-13: 978-0761912385
• Product Dimensions: 9.4 x 6.5 x 1.5 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #8,967,242 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 16 people found the following review helpful:

5.0 out of 5 stars Great food for thought, February 19, 2000

By 

Despo Lefkariti (Nicosia - Cyprus) - See all my reviews

This review is from: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications (Hardcover)

Reading this book sort of helps you put things you know in the right perspective in addition to giving you valuable insights into our business. It is a MUST read for any advertising professional, especially those involved in Agency management, client service and media.

6 of 10 people found the following review helpful:

5.0 out of 5 stars An International Treasure, February 19, 2004

By 

ADMAN "ADMAN" (Manlius, NY) - See all my reviews

This review is from: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications (Paperback)

John Philip Jones is an international treasure in the advertising business. A 25+ year veteran of J. Walter Thompson Advertising, Jones built some of Thompson's most successful agencies and was responsible for some of their most successful campaigns in Europe and around the globe. When he entered academia, the American Advertising Federation awarded him the 1991 Distinguished Advertising Educator award for his work at Syracuse University. This book is the perfect combination of theoretical excellence and real-world practicality. A MUST read for anyone who wants to make their mark in the advertising business today.