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2 Reviews
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11 of 16 people found the following review helpful:
5.0 out of 5 stars
Great food for thought,
By Despo Lefkariti (Nicosia - Cyprus) - See all my reviews
This review is from: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications (Hardcover)
Reading this book sort of helps you put things you know in the right perspective in addition to giving you valuable insights into our business. It is a MUST read for any advertising professional, especially those involved in Agency management, client service and media.
6 of 10 people found the following review helpful:
5.0 out of 5 stars
An International Treasure,
By ADMAN "ADMAN" (Manlius, NY) - See all my reviews
This review is from: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications (Paperback)
John Philip Jones is an international treasure in the advertising business. A 25+ year veteran of J. Walter Thompson Advertising, Jones built some of Thompson's most successful agencies and was responsible for some of their most successful campaigns in Europe and around the globe. When he entered academia, the American Advertising Federation awarded him the 1991 Distinguished Advertising Educator award for his work at Syracuse University. This book is the perfect combination of theoretical excellence and real-world practicality. A MUST read for anyone who wants to make their mark in the advertising business today.
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications by John Philip Jones (Hardcover - February 10, 1999)
Used & New from: $73.25
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