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Cases in Advertising and Communication Management Hardcover – Facsimile, December 27, 1996


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Product Details

  • Hardcover: 784 pages
  • Publisher: Prentice Hall College Div; Fac Sub edition (December 27, 1996)
  • Language: English
  • ISBN-10: 0131161385
  • ISBN-13: 978-0131161382
  • Product Dimensions: 9 x 7.2 x 1.6 inches
  • Shipping Weight: 2.6 pounds
  • Amazon Best Sellers Rank: #10,095,150 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

This comprehensive field-based collection of cases examines a variety of problems that confront executives responsible for advertising/communications management decisions across a wide variety of product and service industries.

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M->CREATED

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