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Cases in Advertising and Communication Management Hardcover – Facsimile, December 27, 1996

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Hardcover, Facsimile, December 27, 1996
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The Florentine Deception: A Novel by Carey Nachenberg
"The Florentine Deception" by Carey Nachenberg
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From the Publisher

This comprehensive field-based collection of cases examines a variety of problems that confront executives responsible for advertising/communications management decisions across a wide variety of product and service industries.

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