Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel [Hardcover]

John Lichtenberger (Author)

Book Description

Publication Date: August 18, 1986 | ISBN-10: 0899301223 | ISBN-13: 978-0899301228

Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Special types of advertising are examined, such as those relating to alcoholic beverages, drugs, children's advertising, professional advertising, and political advertising. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech. Major applicable laws such as the Lanham Act, Federal Trade Commission Act, the Federal Food, Drug, and Cosmetic Act, and the Magnuson-Moss Warranty Act are covered. In addition, a wealth of appendixes and other full-text materials are included that will enable the advertising and marketing executive to avoid costly errors. All information is presented in a highly readable style to benefit both layment and expert.

Product Details

• Hardcover: 224 pages
• Publisher: Quorum Books (August 18, 1986)
• Language: English
• ISBN-10: 0899301223
• ISBN-13: 978-0899301228
• Product Dimensions: 9.3 x 6.1 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,533,586 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

5.0 out of 5 stars Excellent resource for lawyers and marketing professionals, August 17, 2004

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Amici Curiae "Amici Curiae" (CA United States) - See all my reviews

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This review is from: Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel (Hardcover)

Excellent resource for lawyers and marketing professionals interested in understanding the basics of advertising regulations and the corresponding court decisions. Well organized, easy to read (but not so over simplified as to lose the messages conveyed), provides citations and case authority for further investigation. Covers FTC, FCC, NAD/NARB, Lanham Act, FDA labeling and common law causes of action. Has been an excellent legal resource for my desk....