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5.0 out of 5 stars
Excellent resource for lawyers and marketing professionals,
By Amici Curiae "Amici Curiae" (CA United States) - See all my reviews
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This review is from: Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel (Hardcover)
Excellent resource for lawyers and marketing professionals interested in understanding the basics of advertising regulations and the corresponding court decisions. Well organized, easy to read (but not so over simplified as to lose the messages conveyed), provides citations and case authority for further investigation. Covers FTC, FCC, NAD/NARB, Lanham Act, FDA labeling and common law causes of action. Has been an excellent legal resource for my desk....
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Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel by John Lichtenberger (Hardcover - August 18, 1986)
$112.95
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