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8 of 8 people found the following review helpful
on February 10, 2001
For anyone that wants to know how to make great ads this book is a must have. Great for beginers and experts as well. It is hard to find good books on advertising and this one I recomend. It is very easy to read and understand and contains great information on all aspects of advertising.
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8 of 9 people found the following review helpful
on July 26, 2001
I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].
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8 of 9 people found the following review helpful
on September 14, 2005
i was lucky enough to have mr. george felton as a professor for copywriting. loved his class and loved his book. he teaches as well as he writes. our class was taught from his book by taking different excerpts from different chapters as lessons. both his class and his book have been first class all the way. a good book to read on advertising. it gives you a different perspective on the whole relm of the advertising industry. stellar book!
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3 of 4 people found the following review helpful
on June 26, 2006
I have a huge library of books on advertising and copywriting, and I have to say, that this is one of my favorite books of all.

This and Hey Whipple top my list, although this is written more of in a textbook format than the other book. I can't understand why that other teenage review would give a negative review of this book, especially if he didn't understand it. Teenagers know everything, and when they don't understand something they put it down I guess.

Either way I can't stress enough how much i've learned from this book. It's a must-have, I repeat must-have if you are working in advertising today.
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1 of 1 people found the following review helpful
on October 31, 2011
I'm going to keep this forever just because it is so good, great content, and well organized. I'm not an advertising major, but I am self-employed so it provides lots of things I might not take into consideration now OR later. Great book for business people and self-employed even if you are not an advertising major.
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on January 26, 2014
Shipped in great condition and it took less time to get here than expected. Some of the pages are bent and I found a piece of notebook paper in it with writing on it from a previous owner, but that's not a big deal. Textbook was bought at a good price and in good condition. I couldn't have asked for anything more.
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on March 21, 2007
This book will give you a good and serious all-around the world of advertising. There's always more than one creative solution but only one strategy. And that's what this book is all about: Finding the best concept/idea for the right strategy. Bravo George Felton!
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on June 25, 2010
I've read several popular advertising books, and this is the best by far. I'm half way through, and this is a must read for aspiring ad men.

The book is a primer, but it goes right down to the key nuts and bolts.
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on January 17, 2013
I rated this 5 stars because the book arrived quickly and I recommend it to college students who need Advertising: Concept and Copy, Second Edition at an affordable price.
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on July 19, 2010
This book is about advertising copy, but it is so strong and clear about writing in general that every student of writing ought to own it, study it, and memorize it.
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