Advertising: Concept and Copy, Second Edition [Paperback]

George Felton (Author)

Book Description

Publication Date: January 19, 2006

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white

Editorial Reviews

Review

“The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended.” (Choice )

“Comprehensive.... A thorough and informative study.” (Adbrands.net )

From the Publisher

Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results. --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: W. W. Norton & Company; Second Edition edition (January 19, 2006)
• Language: English
• ISBN-10: 0393731596
• ISBN-13: 978-0393731590
• Product Dimensions: 11 x 8.5 x 0.8 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #22,328 in Books (See Top 100 in Books)
  • #42 in Books > Business & Investing > Marketing & Sales > Advertising

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars A great book, February 10, 2001

By A Customer

This review is from: Advertising: Concept and Copy (Paperback)

For anyone that wants to know how to make great ads this book is a must have. Great for beginers and experts as well. It is hard to find good books on advertising and this one I recomend. It is very easy to read and understand and contains great information on all aspects of advertising.

8 of 9 people found the following review helpful:

5.0 out of 5 stars mr. felton rocks!, September 14, 2005

By 

RollerDerbyRocks (USA) - See all my reviews

This review is from: Advertising: Concept and Copy (Paperback)

i was lucky enough to have mr. george felton as a professor for copywriting. loved his class and loved his book. he teaches as well as he writes. our class was taught from his book by taking different excerpts from different chapters as lessons. both his class and his book have been first class all the way. a good book to read on advertising. it gives you a different perspective on the whole relm of the advertising industry. stellar book!

8 of 9 people found the following review helpful:

5.0 out of 5 stars You're not really an "ad guy" until you read this!, July 26, 2001

By A Customer

This review is from: Advertising: Concept and Copy (Paperback)

I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].