Customer Reviews

Advertising: Concept and Copy, Second Edition

5 star:		(8)
4 star:		(3)
3 star:		(2)
2 star:		(0)
1 star:		(0)

 

 

For anyone that wants to know how to make great ads this book is a must have. Great for beginers and experts as well. It is hard to find good books on advertising and this one I recomend. It is very easy to read and understand and contains great information on all aspects of advertising.

i was lucky enough to have mr. george felton as a professor for copywriting. loved his class and loved his book. he teaches as well as he writes. our class was taught from his book by taking different excerpts from different chapters as lessons. both his class and his book have been first class all the way. a good book to read on advertising. it gives you a different perspective on the whole relm of the advertising industry. stellar book!

I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].

I have a huge library of books on advertising and copywriting, and I have to say, that this is one of my favorite books of all.

This and Hey Whipple top my list, although this is written more of in a textbook format than the other book. I can't understand why that other teenage review would give a negative review of this book, especially if he didn't understand it. Teenagers know everything, and when they don't understand something they put it down I guess.

Either way I can't stress enough how much i've learned from this book. It's a must-have, I repeat must-have if you are working in advertising today.

I'm going to keep this forever just because it is so good, great content, and well organized. I'm not an advertising major, but I am self-employed so it provides lots of things I might not take into consideration now OR later. Great book for business people and self-employed even if you are not an advertising major.

This book is about advertising copy, but it is so strong and clear about writing in general that every student of writing ought to own it, study it, and memorize it.

I've read several popular advertising books, and this is the best by far. I'm half way through, and this is a must read for aspiring ad men.

The book is a primer, but it goes right down to the key nuts and bolts.

This book will give you a good and serious all-around the world of advertising. There's always more than one creative solution but only one strategy. And that's what this book is all about: Finding the best concept/idea for the right strategy. Bravo George Felton!

An excellent teaching tool filled with well-chosen examples. The book is written in a direct, natural tone that is easy to understand.

My only criticism is that the authors should have included a section on the the history of advertising.

It's a great book for those who are advertisers or students who are studying advertising. The book is filled with colorful ads that help defend what the text is saying. It is very resourceful and beneficial in all aspects of advertising, from print ads and campaigns to television and radio commercial spots. I recommend it.