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Advertising: Concepts and Strategies [Hardcover]

Harold W. Berkman (Author), Christopher Gilson (Author)

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Product Details

Hardcover: 640 pages
Publisher: Mcgraw-Hill College; 2 Sub edition (December 1986)
Language: English
ISBN-10: 0075550296
ISBN-13: 978-0075550297
Product Dimensions: 9 x 6 x 1 inches
Shipping Weight: 1.4 pounds
Amazon Best Sellers Rank: #10,300,472 in Books (See Top 100 in Books)

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