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Advertising Copywriting
 
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Advertising Copywriting [Hardcover]

Philip Ward Burton (Author)


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Book Description

January 1999 0844232068 978-0844232065 7th
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.


Product Details

  • Hardcover: 512 pages
  • Publisher: NTC Business Books; 7th edition (January 1999)
  • Language: English
  • ISBN-10: 0844232068
  • ISBN-13: 978-0844232065
  • Product Dimensions: 11.1 x 8.7 x 1.2 inches
  • Shipping Weight: 2.8 pounds
  • Amazon Best Sellers Rank: #1,353,390 in Books (See Top 100 in Books)

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