Advertising is Dead: Long Live Advertising! [Paperback]

Tom Himpe (Author), Will Collin (Introduction)

Book Description

Publication Date: June 23, 2008

"If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.

Editorial Reviews

About the Author

Tom Himpe is a European strategic planner on key brands. Will Collin is founding partner of the award-winning UK agency Naked Communications.

Product Details

• Paperback: 224 pages
• Publisher: Thames & Hudson (June 23, 2008)
• Language: English
• ISBN-10: 0500286876
• ISBN-13: 978-0500286876
• Product Dimensions: 10.9 x 9.5 x 0.8 inches
• Shipping Weight: 2.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #925,433 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Viva la Advertising! Inspirational Ideas, Stunts & Advertising for You, November 18, 2008

By 

Alana (San Diego, CA USA) - See all my reviews

This review is from: Advertising is Dead: Long Live Advertising! (Paperback)

Tom Himpe, the author of this book and the new Advertising Next (2008), has composed a very inspirational, thoughtful, humorous, visually stimulating set of campaigns, ideas, and visuals that focus on "alternative advertising".

What is "alternative advertising" you ask? Well- think about what you know of keywords such as "guerrilla", "viral", "new media", "grassroots", "socially impactful", and "non-traditional creative"... it doesn't focus on interactive but that's not what this book is about so don't let that hang you up- there's plenty other resources for that- but its definitely a fantastic cornucopia of visual communication on what has been done. If you want to get the book to copy the ideas, don't... but if you're looking for something to help get the ideas to flow and would like a bit of a laugh while you're at it- this book is for you. Really, I do highly recommend it. I carried it around in my car for about 3 months as a bit of a brainstorming aid, especially for high impact and grand scale ideas to get the word spreading! It still sits in an easily accessible part of my bookshelves when I start campaign processes for ideas and need something to get the juices going. There is no dust settled on this resource!

If you're a media planner, a creative, a principal, a brand manager, a marketer, or a student- check it out at your local bookstore before purchasing on here. I'm sure once you see it- you'll probably buy it right then & there... it's definitely engaging. Hope this helps on your decision-- overall, a big 4 stars. The only reason it's not 5 is that the focus is on what has been done-- its your job to focus on the strategy, creative, and implementation for what will be in the next books!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Long live ad!, May 31, 2009

By 

Igor Cardozo (Brazil) - See all my reviews

This review is from: Advertising is Dead: Long Live Advertising! (Paperback)

This book is a great reference for those who wants to have a different way to think about what advertising can be.Good images and greats texts make this boook the number 1 in my library