Customer Reviews

Advertising is Dead: Long Live Advertising!

5 star:		(1)
4 star:		(1)
3 star:		(0)
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1 star:		(0)

 

 

Tom Himpe, the author of this book and the new Advertising Next (2008), has composed a very inspirational, thoughtful, humorous, visually stimulating set of campaigns, ideas, and visuals that focus on "alternative advertising".

What is "alternative advertising" you ask? Well- think about what you know of keywords such as "guerrilla", "viral", "new media", "grassroots", "socially impactful", and "non-traditional creative"... it doesn't focus on interactive but that's not what this book is about so don't let that hang you up- there's plenty other resources for that- but its definitely a fantastic cornucopia of visual communication on what has been done. If you want to get the book to copy the ideas, don't... but if you're looking for something to help get the ideas to flow and would like a bit of a laugh while you're at it- this book is for you. Really, I do highly recommend it. I carried it around in my car for about 3 months as a bit of a brainstorming aid, especially for high impact and grand scale ideas to get the word spreading! It still sits in an easily accessible part of my bookshelves when I start campaign processes for ideas and need something to get the juices going. There is no dust settled on this resource!

If you're a media planner, a creative, a principal, a brand manager, a marketer, or a student- check it out at your local bookstore before purchasing on here. I'm sure once you see it- you'll probably buy it right then & there... it's definitely engaging. Hope this helps on your decision-- overall, a big 4 stars. The only reason it's not 5 is that the focus is on what has been done-- its your job to focus on the strategy, creative, and implementation for what will be in the next books!

This book is a great reference for those who wants to have a different way to think about what advertising can be.Good images and greats texts make this boook the number 1 in my library