In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.
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Book Description
Editorial Reviews
Review
Baker's central concern is the impact of the media's financial dependence on advertising on the substance and distribution of their nonadvertising content.... The real contribution of Baker's work is ... the use of economic analyses to show how an apparent benefit of advertising-the subsidizing of the cost of information to the public-can lead, ironically, to a less free and democratic press. -- Review
Review
This imaginative and original book offers a new way of thinking about free speech in America. Baker provides a rigorous empirical and theoretical discussion of the unfortunate role of commericial advertising in limiting democratic debate; he thus avoids the usual abstract homilies in favor of a careful, illuminating, and ultimately surprising analysis of the real world of the print and broadcast media. This is one of the most important books on free speech in recent years. (Cass R. Sunstein, University of Chicago Law School )
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4 of 6 people found the following review helpful:
4.0 out of 5 stars
among the greats,
By "luckysquid" (ardsley, ny USA) - See all my reviews
This review is from: Advertising and a Democratic Press (Paperback)
this insightful work expands greatly upon already existing media studies maxims put forth by authors such as ben bagdikian and michael moore. it hones the point that the people must be able to make informed decisions in order to rule a democratic society, thus naturally prompts the question: are we truly democratic if advertising distorts our information?
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Inside This Book
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First Sentence:
ADVERTISING in the media confers obvious benefits. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nonadvertising content, editorial expenditures, neutrality interpretation, advertiser influence, circulation revenue, advertising tax, press subsidies, competitive papers, dissident press, advertiser control, newspaper competition, broader tax, media enterprise, press responsibility, dedicated tax, reading notices, media entity, buying mood, democratic press Key Phrases - Capitalized Phrases (CAPs): (learn more)
First Amendment, United States, Press Clause, York Times, Associated Press, Erik Barnouw, Stamp Act, Daily Herald, Minneapolis Star, Reader's Digest, Vanity Fair, American Medical Association, Leo Bogart, Mark Hertsgaard, Newspaper Preservation Act New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
ADVERTISING in the media confers obvious benefits. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nonadvertising content, editorial expenditures, neutrality interpretation, advertiser influence, circulation revenue, advertising tax, press subsidies, competitive papers, dissident press, advertiser control, newspaper competition, broader tax, media enterprise, press responsibility, dedicated tax, reading notices, media entity, buying mood, democratic press Key Phrases - Capitalized Phrases (CAPs): (learn more)
First Amendment, United States, Press Clause, York Times, Associated Press, Erik Barnouw, Stamp Act, Daily Herald, Minneapolis Star, Reader's Digest, Vanity Fair, American Medical Association, Leo Bogart, Mark Hertsgaard, Newspaper Preservation Act New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 49
books:
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47
books
cite this book:
See all 47 books citing this book
- The Media Monopoly 6th Edition by Ben H. Bagdikian on 16 pages
- World press encyclopedia by George Thomas; Kurian on 7 pages
- Human Liberty and Freedom of Speech by C. Edwin Baker on 6 pages
- On Bended Knee: The Press and the Reagan Presidency by Mark Hertsgaard on 5 pages
- News from Nowhere: Television and the News by Edward Jay Epstein in Back Matter (1), and Back Matter (2)
See all 49 books this book cites
- Media, Markets, and Democracy (Communication, Society and Politics) by C. Edwin Baker on 13 pages
- Media Concentration and Democracy: Why Ownership Matters (Communication, Society and Politics) by C. Edwin Baker on 6 pages
- Dissent, Injustice, and the Meanings of America by Steven H. Shiffrin in Back Matter (1), Back Matter (2), and Back Matter (3)
- Mediated Politics: Communication in the Future of Democracy (Communication, Society and Politics) by W. Lance Bennett in Front Matter, page 157, and page 360
- The Commodification of Information (Information Law Series Set) by Niva Elkin-Koren on page 297, page 325, and Back Matter
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