Advertising by Design: Creating Visual Communications with Graphic Impact [Paperback]

Robin Landa (Author)

Book Description

ISBN-10: 0471428973 | ISBN-13: 978-0471428978 | Publication Date: June 9, 2004 | Edition: 1

A complete guide to the process behind effective advertising design
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.

Editorial Reviews

From the Back Cover

A complete guide to the process behind effective advertising design

Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media–including print, television, online, and guerrilla advertisements–empowering students to find creative solutions.

Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.

About the Author

ROBIN LANDA is Professor of Visual Communications in the Department of Design at Kean University. The courses she created there have become models for fostering creativity in advertising and design. Landa’s extensive research is showcased in her bestselling book, Graphic Design Solutions, which is used by colleges and universities around the world. She is an award-winning designer and a creativity consultant to major corporations.

Product Details

• Paperback: 256 pages
• Publisher: Wiley; 1 edition (June 9, 2004)
• Language: English
• ISBN-10: 0471428973
• ISBN-13: 978-0471428978
• Product Dimensions: 10.8 x 8.4 x 0.6 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #48,542 in Books (See Top 100 in Books)

More About the Author

Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with her own firm, www.RobinLanda.com. In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Robin is an award-winning brand strategist, designer and author. Visit http://wsjcreativeleaders.com/ to see Robin as a finalist in the Wall Street Journal's Creative Leaders 2007 series gallery. She is the author of Advertising by Design, Designing Brand Experiences and the best-selling Graphic Design Solutions.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

4.0 out of 5 stars Great starter for aspiring art directors., June 9, 2007

By 

Sean Trapani "amiable analyzer" (Savannah, GA USA) - See all my reviews
(REAL NAME)   

This review is from: Advertising by Design: Creating Visual Communications with Graphic Impact (Paperback)

I'm an advertising professor, and I've used Landa's "Advertising by Design" for three different classes when teaching an Introduction to Advertising Design course.

The book is clearly written, organized well and rich in contemporary examples. Landa does a good job of discussing the problem-solving aspects of the art director's daily grind. And she very quickly establishes that there is a significant difference between graphic design and advertising design.

In her next edition, I'd like to see a section dedicated to ideation, perhaps talking about SCAMPER, non-linear brainstorming and other tools to help the student develop a good conceptual foundation. But, overall, I would recommend this book without reservation.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Great info on designing ads, June 3, 2004

By A Customer

This review is from: Advertising by Design: Creating Visual Communications with Graphic Impact (Paperback)

Fantastic guide for idea generation, designing unified ad campaigns and creative approaches. Very valuable information and great examples of award-winning ads and ad campaigns. Really interesting info about ad history that I didn't learn in college!

3 of 3 people found the following review helpful:

5.0 out of 5 stars So helpful!, March 19, 2006

By 

Kailey S. (Union, NJ) - See all my reviews

This review is from: Advertising by Design: Creating Visual Communications with Graphic Impact (Paperback)

Finally a book about advertising that helps the reader understand how to develop relevant concepts as well as design! There are so many great examples of concept categories and so much excellent info on how-to create a cohesive campaign. The info on guerilla advertising and TV is very helpful.