Advertising Design and Typography [Hardcover]

Alex W. White (Author)

Book Description

Publication Date: October 15, 2006

The most comprehensive overview of advertising design strategies on the market today!



This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas.




• Best-selling design author has unique philosophy and expertise

• 1,500 full-color illustrations showcase outstanding advertising design from around the world

• Unique comparisons of print, web, TV and other campaigns—which techniques work best?

• Ideas for forging corporate identity through advertising

Editorial Reviews

Review

“It is staggering that no other book like this exists. It is both a thoroughly helpful how-to guide with generously assembled images and explanations and a satisfying romp through the history of advertising design and typography.” (Graham Clifford, Graham Clifford Design )

About the Author

Alex W. White, professor of graphic design at the Hartford Art School at the University of Hartford, specializes in publication design. Author of the bestseller How to Spec Type, he lives in New York City.

Product Details

• Hardcover: 224 pages
• Publisher: Allworth Press; 1st edition (October 15, 2006)
• Language: English
• ISBN-10: 1581154658
• ISBN-13: 978-1581154658
• Product Dimensions: 8.8 x 0.8 x 11.4 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #72,358 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Very Useful Resource, March 29, 2011

By 

N A Valerian "N A Valerian" (Bath, NY USA) - See all my reviews

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This review is from: Advertising Design and Typography (Hardcover)

Advertising and Typography are tricky to me so I needed a resource to help understand it. This book taught me that Advertising and Typography are in fact, tricky. There is a lot more stress placed on the perceived quality of a piece than what the actual quality of the piece could be. It makes sense. Every person is different and trying to find a way to reach a demographic which shares interests or perspective is nothing short of challenging/tricky. The book was a very useful resource for seeing the value in different parts of the process and understanding what part of the process you want to be most involved in. There were also a lot of examples of successful ads and what made them successful. It was interesting to see which ads were considered quality ads yet couldn't keep my interest simply because of content, or arrangement, or typesetting or color. A lot of factors are driving a good ad and good typography. I would recommend this book for someone who wants to learn a bit about the history of design and good principles for typography. I may read the section on typography again at some point, but all in all, not exactly a desk reference. There is a lot of useful information and it's a good way to learn terms and the single most outstanding point I see any design instruction try to make. Simple and Clean.

5.0 out of 5 stars A Must Have for Your Design Book Collection, December 9, 2009

By 

A. Vickers "AVic" (South United States) - See all my reviews
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This review is from: Advertising Design and Typography (Hardcover)

I'm a graphic designer and art history major. I was personally recommended by one of my academic advisors to get this book to inspire me during this one year of brain block. This book inspired me and got me back on track. Whenever I am struggling with an idea, I go back to my book collection and review through some books and an idea pops up! Excellent book to keep!

5.0 out of 5 stars I'm only on Chapter 2..., June 11, 2009

By 

Blulizrd (Charleston, SC) - See all my reviews

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This review is from: Advertising Design and Typography (Hardcover)

I'm a graphic design student who was assigned this book for an Advertising Design class. I'm only into Chapter 2 and already know how much this book has to offer. I have told people that this is my favorite academic book of all time. Each full-color page offers designs, comments, and knowledge. I'm very impressed and will continue to read this book to learn - and for fun!