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Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series) [Kindle Edition]

Gabriela Taylor
4.4 out of 5 stars  See all reviews (18 customer reviews)

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Book Description

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks?
 
Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally.
 
Use Online Advertising to:
  • Reach more people while spending less
  • Interact with your community
  • Collect feedback and monitor results in real-time
  • Make real-time adjustment
  • Target and re-target your messages for relevancy
Online Advertising has revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible.
 
The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you create ad campaigns that convert digital browsers to
buyers.
 
You'll learn:
  • The pros and cons of the most utilized types of online ads and platforms
  • The most used targeting methods to maximize ad exposure for your target audience
  • 9 advanced tips and tricks to get the most out of Google AdWords
  • What Native Advertising is and why it matters
  • Types of ads on Facebook, Twitter, YouTube, and Linkedin
  • The most important rates and metrics in Online Advertising
 
The book includes a free bonus section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level.
 
Tags:
online marketing, small business, online promotion, adwords, social media advertising, online advertising, online target, google


Editorial Reviews

From the Author

I write my books with a lot of dedication and from the heart. I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are aimed at small businesses, startups and those who are looking to take their business online for the first time. I have a lot of experience in the industry and want to share my experience and insights with people who are looking to maximize their online potential. As well as writing books I also run my own publishing company (globalndigital.com) that supports and encourages independent authors to take their work and themselves to the world.

I hope you enjoy my books and I'd appreciate any feedback and reviews. I'm always looking to challenge myself and improve the way that I work.  I openly encourage my readers and clients to let me know what I can do differently in the future.  Finally, remember that everyone's got at least one book in them.  Ever wanted to write and publish yours but don't know how? Check out my website (globalndigital.com) to see where I can help you.

About the Author

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics and furthermore is an experienced coach and business mentor.

She is the founder of Global & Digital (globalndigital.com), a publishing company specializing in assisted self-publishing services and mentoring for independent authors. Gabriela is also involved in other businesses offering Online and Offline Marketing services, Cross-Cultural business consultancy and has also published several industry related books:
  • Pinterest Marketing: The Ultimate Guide
  • Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites
  • Building and Marketing Your Business with Google
  • Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget
  • Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising
  • Globalize to Monetize: Taking Your Online Business To New Markets
  • Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success
  • Targeting Your Market: Marketing Across Generations, Cultures & Gender
  • Mobilize to Monetize: The Fast Track to Effective Mobile Marketing
  • Tumblr for Business: The Ultimate Guide

Product Details

  • File Size: 265 KB
  • Print Length: 173 pages
  • Page Numbers Source ISBN: 1480049611
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009KM5R20
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #329,215 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Excellent, Thorough, Well-Organized, and Complete December 26, 2012
By Leslie
Format:Kindle Edition|Verified Purchase
While no expert, I thought I knew a thing or two about online marketing. This book showed me that a thing or two was pretty much all I knew. I am so impressed! The subtitle states this is a "Beginner's Guide to Online Promotion". I will agree that the first 15% is a "beginner's guide". After that, this author takes online advertising education to a whole new level. This is a great book for beginners and experienced marketers alike.

After the Introduction, the author delves into the many types of online advertising in a way that is well-rounded, interesting, not-too-little, and not-too-much. She provides information about targeting advertising to the right market; metrics; AdWords; social media advertising on Twitter, Facebook, YouTube, and LinkedIn; and then discusses affiliate marketing.

I have purchased several books on AdWords that I just couldn't get through. I've spent time on the phone with an AdWords rep trying to get my head around sitelink extension and display network options for my clients. This author presented the information in sizable chunks that made it understandable, helpful, easy, and doable.

Similarly, the sections on social media are presented in solid, well-organized, sizable chunks that make incorporating and using the information much more easy than other sources I've read. Affiliate marketing is the topic I knew the most about in this book, and still, I learned quite a bit about options I've not pursued or thought about and more about how to improve both my own and my clients' websites.

I've not read Gabriela Taylor before, and I will quickly be reading more of her books. I highly recommend this book to both beginners and seasoned marketers.
Read more ›
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3 of 3 people found the following review helpful
5.0 out of 5 stars Advertising December 24, 2012
Format:Kindle Edition|Verified Purchase
excellent book--it provides step by step the ins and out of advertizing--like it very much.
Wish that it would be kindle--but also able to down load as pdf. to carry ar​ound--to make notations on the side.
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2 of 2 people found the following review helpful
3.0 out of 5 stars a decent quick read May 13, 2013
Format:Kindle Edition|Verified Purchase
Nothing overly academic. This text Provides a quick but relevant and up to date summary of digital advertising strategies. If you are looking for a in depth study this might not be sufficient, However it works well as a QuickStart guide.
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4 of 5 people found the following review helpful
5.0 out of 5 stars Very informative for anyone involved in marketing. October 24, 2012
Format:Kindle Edition|Verified Purchase
Advertising in a Digital Age is a very informative book written by Gabriella Taylor. This book gives a great overview of how online marketing has changed over the years. Not only does it give a great little history of online marketing but it also gives some of the latest techniques. This book is great for novices and pros alike as there a little of something for everyone. It also gives a great breakdown of targeted marketing and how it can be used effectively.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Informative and overall good read July 31, 2013
Format:Kindle Edition|Verified Purchase
Advertising in the digital Age is a book that tells you like it is about running ad campaigns online and what to do before you run your ads. This is a huge help if your new to online marketing and will help you on your way.
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4.0 out of 5 stars You can always learn something new. June 13, 2014
Format:Kindle Edition
And this book actually did just that. You can't beat the price, and it was worth the quick read for a couple of interesting tactics I had never thought to apply before.
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5.0 out of 5 stars keep up with the Jones' May 21, 2014
Format:Kindle Edition|Verified Purchase
This is a very informative book on what has become a Digital Age. The book walks you though the jungle and tells you what to watch out for and how to improve your catch! This is a area of advertising that changes almost daily, so read this while it is still real. What I liked is all the links that are given to get certain information and expand on what you have just read. This book kept my attention from start to finish, which is a lot when you realize most books are done after the first few chapters.
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4.0 out of 5 stars digital marketing handbook March 3, 2014
Format:Kindle Edition|Verified Purchase
This book has helped me understand some of the stakeholders in the digital marketing industry and how they interact. If you are a beginner in this market, I really recommend it.
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Most Recent Customer Reviews
3.0 out of 5 stars Three Stars
Clearly written but not much meat on the bones here.
Published 3 months ago by John B. Sorrell
4.0 out of 5 stars Good Introduction, Great Resource for Beginners on Online (Digital)...
Since I have given a 4-star rating, obviously this book is good. But let me first tell you what else could have been included: Case studies and comparative analysis. Read more
Published 17 months ago by Destination Infinity
5.0 out of 5 stars Shipping so fast! The package is good.
The shipping so fast n the package is good.
I receive my book on time.
Thx so much. I gonna buy the books on amazon again.
Published 21 months ago by patamaporn netinant
5.0 out of 5 stars A SOLID 5-stars and Great Help
Well done. I have learned a lot from this book. It's true online marketing has changed over the years and I feel this book is the most up to date information available right now. Read more
Published 23 months ago by Rickbob
4.0 out of 5 stars Simplistic, yet fruitful
Very simplistic and helpful to learn essential terminology in the online advertising age. This is not an earth shattering book, and I suppose the author could have used a better... Read more
Published 23 months ago by Chrsitina Radocha
5.0 out of 5 stars Covers the scope of internet advertising
If you've decided to spend money on internet advertising but are unsure where to step into the market then this is the perfect introduction. Read more
Published 23 months ago by Brian
5.0 out of 5 stars Advertising online the right way.
As small business owner we are trying to maintain and grow our online presence, with the hopes of creating a larger customer base over time. Read more
Published 23 months ago by Chris G.
5.0 out of 5 stars Newbie Friendly But Also For Veteran Marketers Too!
With personal experience in online marketing for over 10 years, and seeing the changes that have taken place, I was intrigued to see what this book had to offer. Read more
Published 23 months ago by JMAuthor
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More About the Author

Gabriela Taylor (GabrielaTaylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising including FC Barcelona and Real Madrid. She is fully certified in Google AdWords and Analytics, is the author of 10 Online Marketing books and a qualified NLP Master Practitioner and Law of Attraction Coach.

Gabriela enjoys helping entrepreneurs discover and fully live their purpose and business ambitions and get their message out in the world. She has extensive experience in coaching and mentoring across cultures, marketing businesses on the web, designing websites, delivering personal development and marketing training. Her approach to business is holistic (body-mind-spirit-emotions), in that she works with her clients to understand the overall aims and goals for their business and how their work fits into their lifestyle. She believes that we are the deliberate creators of our lives and everything can be achieved with the right mindset and guidance.

Through her various businesses, Gabriela offers entrepreneurs a wide range of services such as:
* Online Business Setup and Marketing for Small Businesses
* Assisted Self-Publishing and Author/Book Marketing
* 12-month Certified Empowered Entrepreneur Coaching Program
* Cross Cultural Services and Interpreting in 7 Languages

You can get in touch with her via her website: GabrielaTaylor.com.


OTHER BOOKS BY GABRIELA TAYLOR

* Pinterest Marketing: The Ultimate Guide

* Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites

* Building and Marketing Your Business with Google

* Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget

* Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

* Globalize to Monetize: Taking Your Online Business To New Markets

* Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success

* Targeting Your Market: Marketing Across Generations, Cultures & Gender

* Mobilize to Monetize: The Fast Track to Effective Mobile Marketing

* Tumblr for Business: The Ultimate Guide

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