If you need help figuring out which advertising media offers you the most exposure or determining how much you can realistically spend on your advertising budget, then look no further. If you want shortcuts, insights, techniques, and money-saving facts that will get you the most bang for your advertising buck, then this is the book for you. It’s a guide to advertising for the rest of us — people for whom an advertising budget represents an important percentage of gross income and, therefore, must be spent very wisely. Inside you’ll find out how to:
- Devise a realistic advertising budget
- Define and position your message
- Create TV, radio, billboard, and Internet advertising
- Use “ad-speak” effectively
This helpful guide covers every media, from Internet advertising to TV and radio to billboards or newspapers. You’ll master the fundamentals of advertising, learn to generate fresh ideas, and write great ads. You’ll write great press releases and discover the secret to saving money through co-op ads. And there’s more:
- When and how to hire an ad agency
- Why people choose one product over another
- Creating brochures and direct mail pieces
- Designing an effective, inviting Web site
- Sticking to a budget
- The difference between PR and publicity
- Ten secrets to writing memorable ads
