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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Hardcover – March 20, 2006


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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More + Platform: Get Noticed in a Noisy World + Tribes: We Need You to Lead Us
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Product Details

  • Hardcover: 133 pages
  • Publisher: Morgan James Publishing (March 20, 2006)
  • Language: English
  • ISBN-10: 1933596252
  • ISBN-13: 978-1933596259
  • Product Dimensions: 9.1 x 6.1 x 0.7 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #183,618 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

David Garfinkel has been described as ?the world's greatest copywriting coach.? He's a successful results-oriented copywriter and the author of ?Advertising Headlines That Make You Rich, ? which shows you how proven money-making headlines customized for your business can increase your profits by 1700%. Publishing History: eBook Secrets Exposed, The New Art of Public Speaking, Advertising Headlines That Make You Rich Marketing and Publicity Information: Author speaking tour, Book signings, Habitat for Humanity Building Partner

Customer Reviews

If you need to sell stuff, buy this book.
Chris Haddad
So this book elegantly displays proven headlines and then gives exactly WHY those headlines work psychologically.
Brad Osborne
Reading the book was quick, it took me less than a day to read.
Manzel

Most Helpful Customer Reviews

111 of 119 people found the following review helpful By lovetolearn on October 12, 2009
Format: Hardcover
297 Killer Variations on 20 Basic Headlines That Will Make The Author Rich!

Yes, I'm afraid this is a cynical review but what else is there to say?

How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several 'chapters' that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn't count those.)

Why are all these pages blank? So that you can write your notes there, stupid, not because it's an easy way to pad out a book! Duh!

Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!

Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own 'chapter' of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, 'Do you make these computer mistakes?' 'Do you Make these Web Marketing Mistakes' 'Do you make these Reading Mistakes' 'Do you make these home Plumbing mistakes' and the other two pages will be completely blank (for those notes, remember).

Clunk.

That was the sound of my head hitting the keyboard.

There's got to be something of value in this book hasn't there?

Correct.

Each so-called 'chapter' has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.

Furthermore right at the very end of the book (p87 - p94)you get a 'Bonus 50 MORE killer headlines' (his words) which are well worth having.
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17 of 19 people found the following review helpful By C.E. on June 3, 2007
Format: Hardcover Verified Purchase
Look, this is a swipe file of advertising headlines, and that is basically it... there are a few chapters at the back that go into headlines, but nothing I wouldn't rate as higher than "basic level" information.

On the front of the book, it says "Bonus 2 Free CDs - $97 Value - Details Inside". But I can't find any information about this offer anywhere inside the book... dissappointed, but I bought it thinking there weren't any bonuses anyway...

Look, this books is OK and you'll get some good headlines for your swipe file, but I'd recommend the first few chapters of "Tested Advertising Methods" by John Caples ahead of this book any day. Caples provides far and away more info in those few chapters than you'll get in this entire book... and it's alot cheaper than this book as well!

Or google the term "advertising headlines"... you'll find the same headlines on a number of free websites... I just tried it and it worked!
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11 of 13 people found the following review helpful By Chickie DT on March 8, 2012
Format: Hardcover
I borrowed this book at the library, so it cost me the price of getting to the library (and having to go back to return it) but I am still upset about wasting the time I spent getting it and reading it. I don't usually write book reviews, but this one deserved time and energy to prevent others from wasting time and money on it. The few nuggets of helpful hints could have been posted in a short internet article, NOT a 130 page book.

If you want to feel used, buy this book. If you want to know how to create those horrid internet ads that pop up on the screen and look like they will give you a virus if you go anywhere near it, buy this book. If you are creating a library of books that look like they can help make you successful, but they don't really do anything, buy this book.

Otherwise, stay far, far away!

How come there isn't a zero star rating?!
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14 of 18 people found the following review helpful By Monica Main on August 18, 2007
Format: Hardcover Verified Purchase
I've been a copywriter of my own million-dollar mailings for 14 years now and never stop my study of great copywriting. I have to stay on top if I'm going to continue making millions per year selling my products through the mail.

This book of headlines initially intriqued me. I can always learn more about writing headlines.

On the back of this book there is a quote from Jay Conrad Levinson (author of the Guerilla Marketing series): "David Garfinkel is the best copywriter I know."

Not in my opinion. Not by a long shot.

The two best copywriters I know are Gary Halbert (God rest his soul) and Dan Kennedy. David Garfinkel doesn't even stand in the same room (or the same state) with these two when it comes to the skill of copywriting.

This book cost me over $30. It wasn't worth $10.

The worst part is that the many people who purchased this book thinking it was a great way to discover how to write headlines were really duped and probably misled. The headlines he has you write mostly don't apply to anything and many will not get you any sales.

For example, he'll have you use a "root" headline and adapt it to whatever you are writing for. He started with "If you are out of the market now, you'll hate yourself later." Crappy headline to start with. Then, if you want to adapt it to, say, a dance studio, you might write, "If you don't learn to dance now, you'll hate yourself later."

Talk about a stupid headline.

If I got a mailing piece that had such a headline, I would DEFINITELY throw it in the trash even though I've been thinking of taking dance lessons for quite some time now.
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