Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More [Hardcover]

David Garfinkel (Author)

Book Description

Publication Date: March 20, 2006

IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series

Editorial Reviews

About the Author

David Garfinkel has been described as ?the world's greatest copywriting coach.? He's a successful results-oriented copywriter and the author of ?Advertising Headlines That Make You Rich, ? which shows you how proven money-making headlines customized for your business can increase your profits by 1700%. Publishing History: eBook Secrets Exposed, The New Art of Public Speaking, Advertising Headlines That Make You Rich Marketing and Publicity Information: Author speaking tour, Book signings, Habitat for Humanity Building Partner

Product Details

• Hardcover: 133 pages
• Publisher: Morgan James Publishing (March 20, 2006)
• Language: English
• ISBN-10: 1933596252
• ISBN-13: 978-1933596259
• Product Dimensions: 9.1 x 6.3 x 0.6 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #413,546 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

35 of 37 people found the following review helpful:

1.0 out of 5 stars Do You Recognise the 7 Early Warning Signs of Being Conned?, October 12, 2009

By 

lovetolearn (South Yorkshire, UK) - See all my reviews

This review is from: Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More (Hardcover)

297 Killer Variations on 20 Basic Headlines That Will Make The Author Rich!

Yes, I'm afraid this is a cynical review but what else is there to say?

How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several 'chapters' that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn't count those.)

Why are all these pages blank? So that you can write your notes there, stupid, not because it's an easy way to pad out a book! Duh!

Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!

Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own 'chapter' of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, 'Do you make these computer mistakes?' 'Do you Make these Web Marketing Mistakes' 'Do you make these Reading Mistakes' 'Do you make these home Plumbing mistakes' and the other two pages will be completely blank (for those notes, remember).

Clunk.

That was the sound of my head hitting the keyboard.

There's got to be something of value in this book hasn't there?

Correct.

Each so-called 'chapter' has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.

Furthermore right at the very end of the book (p87 - p94)you get a 'Bonus 50 MORE killer headlines' (his words) which are well worth having.

And there's a 'chapter' (p113-p115) on 'What do winning headlines look like', another one 'Real world examples:headlines from internet marketing' (p117-p127) and another one on '10 golden rules for writing powerful headlines' (p129 - p132) that have some golden nuggets in them.

Still, this book could have been written in 25 pages and sold for a quarter of the price .... but anyone who's read e-books knows that if you don't have a lot of content you surround it with hype and multiply the price by 10 ...

What else is there? Well, it's fairly formulaic in that it has a whole load of testimonials at the front (copywriters love these) and a Bonus#1 and Bonus#2 chapters (always at the bottom of long sales letters) and right on the front cover in big bold letters 'Bonus 2 Free CDs! $97 Value!'

The CDs didn't fall out when I opened the book, and I found nothing inside the front or back cover explaining where they were, so I looked at the front page again.

Oh dear. In smaller print, 'Details Inside'.

Hmmm, can't find them anywhere. Ah, here they are, hidden on an inside page. They look good - you only have to pay for the postage - and they might be good, but by now my cynicism is setting like concrete and I don't order.

Instead, I read to the back of the book.

'Your Next Step,' it says. 'Author David Garfinkel has created an entire, comprehensive and easy-to-use systme for writing advertising. His System is called 'Copywriting Templates.''

Cool, I think, maybe this guy is genuinely trying to help me. Let's go to the link he's given and see what he's offering.

Oops! He wants my credit card details and (wait for it) $1197

Damn!

I pick myself up and sit in my chair.

Hmmm, let's check out those testimonials once more. They were genuine, weren't they? Not from people he knew looking to help out a mate and gain some exposure at the same time? Perish the thought!

Well, you decide for yourself.

"Should be mandatory reading for business owners!"

"David Garfinkel has done it again! This masterful writer, in this on-the-button book, provides you not only with 297 killer headlines, but helps you earn $297,000 in extra profits and save $297,000 because now you won't have to run ads with less than superb headlines! If there was ever a book that should be mandatory reading for business owners, this is it. I want to give David a high-five for writing it, but I'll give him a high 297 instead!"

Jay Conrad Levinson, Author, Guerrilla Marketing series of books.

So here's my summary - some nuggets of information, cynically packaged. It's sold in a formulaic way and ended up leaving me with a very bad taste in my mouth (it cost me $47). So bad a taste that I've gone out of my way to leave this review on Amazon.com (I'm from the UK). Were the other reviewers even reading the same book?

Is it worth buying?

Yes, but know what to expect.

And if you're using these headlines then use them honestly. There's nothing worse than buyers remorse, which can lead to lousy reviews like this.

7 of 8 people found the following review helpful:

5.0 out of 5 stars Powerful, Practical, and Profit Producing..., August 22, 2007

By 

Michael Hudson "Strategic Business Growth Coach" (Rehoboth Beach, DE) - See all my reviews
(REAL NAME)   

This review is from: Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More (Hardcover)

David Garfinkel is a master copywriting teacher. Period. End of story.

In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.

BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!

Dr. Michael Hudson
www.BigIdeaGuru.com

4 of 4 people found the following review helpful:

5.0 out of 5 stars I use it every day! ...belongs on your desk as one of your most powerful and highly practical business writing tools, August 20, 2007

By 

Dr. Max Vogt "DrMax" (Nevada City, CA 95959) - See all my reviews

This review is from: Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More (Hardcover)

"Advertising Headlines That Make You Rich" is another solid winner by David Garfinkel and belongs on your desk as one of your most powerful and highly practical business writing tools... one you ought to pick up and learn from every day. Using just three of the headline writing suggestions in this book helped me increase sales by 48% within the last 45 days. And if you really follow the guidelines it should do at least that well for you too.

Many business people now understand that great headlines in their salescopy make a huge difference in their bottom line, and give them a fighting chance at the potential customer's business... but time and time again they screw it up by trying to be clever or "funny," or they hit the customer with a verbal hammer over the head. Or even worse, they hire some gunfighter "copywriter" with heavy metal music blasting in his headphones and a "jerk" attitude who calls them "dude" and promises "cash sucking" results or other nonsense. Let's not even talk about those who just roll over and play dead by hiring a semi-English speaker off of "E-lance" to save a buck. Much better is to learn a few tricks of the trade yourself and put them to good use. After all you know your product much better than that "gunfighter" can... or even cares to.

If you are not willing or able to hire a quality copywriter (which you should if you can), there's no need to despair, because David Garfinkel has made writing copy that really sells a possibility for anyone who wants to spend a little time and learn the most powerful methods in just a day or two of study and practice... the most important element, the headline! Even if you do end up hiring a quality copywriter, this book will help you detect if he or she is doing a good job.

What sells is what sells. Business people with an eye to long term success in their endeavors need to understand how to stand on the shoulders of previous giants. In this book he shows you how to do exactly that, proving once again why he is known as the "World's Greatest Copywriting Teacher." The book delivers on its promise, which is show you how to create effective headlines which really sell -- easily and efficiently.

Stop wondering why your sales are as slow and messy as a slug. Get the book and use it every day and start zipping along. You will find that not only does it help you write far more "resultful" headlines for your sales copy, it will also have a dramatic effect on how you view and personally practice the selling process and how to get better results, i.e. more sales! After all, a good headline is pretty much the same as getting your head "straight and simple"(and getting your customer's head straight) about the importance and value of your product or service. This book is worth far more than this meager price in building your business... and you can only get this clarity and guidance from David Garfinkel. Those who have floundered around with other courses know it best... which is why they call him the best copywriting teacher and his courses as the best copywriting courses!