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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Hardcover – March 20, 2006


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Product Details

  • Hardcover: 133 pages
  • Publisher: Morgan James Publishing (March 20, 2006)
  • Language: English
  • ISBN-10: 1933596252
  • ISBN-13: 978-1933596259
  • Product Dimensions: 9.1 x 6.1 x 0.7 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #322,799 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

David Garfinkel has been described as ?the world's greatest copywriting coach.? He's a successful results-oriented copywriter and the author of ?Advertising Headlines That Make You Rich, ? which shows you how proven money-making headlines customized for your business can increase your profits by 1700%. Publishing History: eBook Secrets Exposed, The New Art of Public Speaking, Advertising Headlines That Make You Rich Marketing and Publicity Information: Author speaking tour, Book signings, Habitat for Humanity Building Partner

Customer Reviews

If you don't own the book yet, now's a good time to get it. :)
David Garfinkel
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages GREAT STUFF Buy it Read it Still Using it as reference.
Peter McFadden
It's a must have whether you are a copywriter, marketer, or simply want to improve your sales copy.
Harlan Kilstein

Most Helpful Customer Reviews

113 of 122 people found the following review helpful By lovetolearn on October 12, 2009
Format: Hardcover
297 Killer Variations on 20 Basic Headlines That Will Make The Author Rich!

Yes, I'm afraid this is a cynical review but what else is there to say?

How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several 'chapters' that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn't count those.)

Why are all these pages blank? So that you can write your notes there, stupid, not because it's an easy way to pad out a book! Duh!

Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!

Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own 'chapter' of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, 'Do you make these computer mistakes?' 'Do you Make these Web Marketing Mistakes' 'Do you make these Reading Mistakes' 'Do you make these home Plumbing mistakes' and the other two pages will be completely blank (for those notes, remember).

Clunk.

That was the sound of my head hitting the keyboard.

There's got to be something of value in this book hasn't there?

Correct.

Each so-called 'chapter' has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.

Furthermore right at the very end of the book (p87 - p94)you get a 'Bonus 50 MORE killer headlines' (his words) which are well worth having.
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18 of 20 people found the following review helpful By C.E. on June 3, 2007
Format: Hardcover Verified Purchase
Look, this is a swipe file of advertising headlines, and that is basically it... there are a few chapters at the back that go into headlines, but nothing I wouldn't rate as higher than "basic level" information.

On the front of the book, it says "Bonus 2 Free CDs - $97 Value - Details Inside". But I can't find any information about this offer anywhere inside the book... dissappointed, but I bought it thinking there weren't any bonuses anyway...

Look, this books is OK and you'll get some good headlines for your swipe file, but I'd recommend the first few chapters of "Tested Advertising Methods" by John Caples ahead of this book any day. Caples provides far and away more info in those few chapters than you'll get in this entire book... and it's alot cheaper than this book as well!

Or google the term "advertising headlines"... you'll find the same headlines on a number of free websites... I just tried it and it worked!
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12 of 15 people found the following review helpful By Michael Hudson on August 22, 2007
Format: Hardcover
David Garfinkel is a master copywriting teacher. Period. End of story.

In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.

BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!

Dr. Michael Hudson
[...]
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12 of 15 people found the following review helpful By Chickie DT on March 8, 2012
Format: Hardcover
I borrowed this book at the library, so it cost me the price of getting to the library (and having to go back to return it) but I am still upset about wasting the time I spent getting it and reading it. I don't usually write book reviews, but this one deserved time and energy to prevent others from wasting time and money on it. The few nuggets of helpful hints could have been posted in a short internet article, NOT a 130 page book.

If you want to feel used, buy this book. If you want to know how to create those horrid internet ads that pop up on the screen and look like they will give you a virus if you go anywhere near it, buy this book. If you are creating a library of books that look like they can help make you successful, but they don't really do anything, buy this book.

Otherwise, stay far, far away!

How come there isn't a zero star rating?!
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Format: Hardcover
"Advertising Headlines That Make You Rich" is another solid winner by David Garfinkel and belongs on your desk as one of your most powerful and highly practical business writing tools... one you ought to pick up and learn from every day. Using just three of the headline writing suggestions in this book helped me increase sales by 48% within the last 45 days. And if you really follow the guidelines it should do at least that well for you too.

Many business people now understand that great headlines in their salescopy make a huge difference in their bottom line, and give them a fighting chance at the potential customer's business... but time and time again they screw it up by trying to be clever or "funny," or they hit the customer with a verbal hammer over the head. Or even worse, they hire some gunfighter "copywriter" with heavy metal music blasting in his headphones and a "jerk" attitude who calls them "dude" and promises "cash sucking" results or other nonsense. Let's not even talk about those who just roll over and play dead by hiring a semi-English speaker off of "E-lance" to save a buck. Much better is to learn a few tricks of the trade yourself and put them to good use. After all you know your product much better than that "gunfighter" can... or even cares to.

If you are not willing or able to hire a quality copywriter (which you should if you can), there's no need to despair, because David Garfinkel has made writing copy that really sells a possibility for anyone who wants to spend a little time and learn the most powerful methods in just a day or two of study and practice... the most important element, the headline! Even if you do end up hiring a quality copywriter, this book will help you detect if he or she is doing a good job.
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