IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series
Advertising Headlines That Make You Rich
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About the Author
David Garfinkel has been described as ?the world's greatest copywriting coach.? He's a successful results-oriented copywriter and the author of ?Advertising Headlines That Make You Rich, ? which shows you how proven money-making headlines customized for your business can increase your profits by 1700%. Publishing History: eBook Secrets Exposed, The New Art of Public Speaking, Advertising Headlines That Make You Rich Marketing and Publicity Information: Author speaking tour, Book signings, Habitat for Humanity Building Partner
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Most Helpful Customer Reviews
87 of 94 people found the following review helpful
By lovetolearn
Format:Hardcover
297 Killer Variations on 20 Basic Headlines That Will Make The Author Rich!
Yes, I'm afraid this is a cynical review but what else is there to say?
How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several 'chapters' that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn't count those.)
Why are all these pages blank? So that you can write your notes there, stupid, not because it's an easy way to pad out a book! Duh!
Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!
Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own 'chapter' of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, 'Do you make these computer mistakes?' 'Do you Make these Web Marketing Mistakes' 'Do you make these Reading Mistakes' 'Do you make these home Plumbing mistakes' and the other two pages will be completely blank (for those notes, remember).
Clunk.
That was the sound of my head hitting the keyboard.
There's got to be something of value in this book hasn't there?
Correct.
Each so-called 'chapter' has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.
Furthermore right at the very end of the book (p87 - p94)you get a 'Bonus 50 MORE killer headlines' (his words) which are well worth having.
And there's a 'chapter' (p113-p115) on 'What do winning headlines look like', another one 'Real world examples:headlines from internet marketing' (p117-p127) and another one on '10 golden rules for writing powerful headlines' (p129 - p132) that have some golden nuggets in them.
Still, this book could have been written in 25 pages and sold for a quarter of the price .... but anyone who's read e-books knows that if you don't have a lot of content you surround it with hype and multiply the price by 10 ...
What else is there? Well, it's fairly formulaic in that it has a whole load of testimonials at the front (copywriters love these) and a Bonus#1 and Bonus#2 chapters (always at the bottom of long sales letters) and right on the front cover in big bold letters 'Bonus 2 Free CDs! $97 Value!'
The CDs didn't fall out when I opened the book, and I found nothing inside the front or back cover explaining where they were, so I looked at the front page again.
Oh dear. In smaller print, 'Details Inside'.
Hmmm, can't find them anywhere. Ah, here they are, hidden on an inside page. They look good - you only have to pay for the postage - and they might be good, but by now my cynicism is setting like concrete and I don't order.
Instead, I read to the back of the book.
'Your Next Step,' it says. 'Author David Garfinkel has created an entire, comprehensive and easy-to-use systme for writing advertising. His System is called 'Copywriting Templates.''
Cool, I think, maybe this guy is genuinely trying to help me. Let's go to the link he's given and see what he's offering.
Oops! He wants my credit card details and (wait for it) $1197
Damn!
I pick myself up and sit in my chair.
Hmmm, let's check out those testimonials once more. They were genuine, weren't they? Not from people he knew looking to help out a mate and gain some exposure at the same time? Perish the thought!
Well, you decide for yourself.
"Should be mandatory reading for business owners!"
"David Garfinkel has done it again! This masterful writer, in this on-the-button book, provides you not only with 297 killer headlines, but helps you earn $297,000 in extra profits and save $297,000 because now you won't have to run ads with less than superb headlines! If there was ever a book that should be mandatory reading for business owners, this is it. I want to give David a high-five for writing it, but I'll give him a high 297 instead!"
Jay Conrad Levinson, Author, Guerrilla Marketing series of books.
So here's my summary - some nuggets of information, cynically packaged. It's sold in a formulaic way and ended up leaving me with a very bad taste in my mouth (it cost me $47). So bad a taste that I've gone out of my way to leave this review on Amazon.com (I'm from the UK). Were the other reviewers even reading the same book?
Is it worth buying?
Yes, but know what to expect.
And if you're using these headlines then use them honestly. There's nothing worse than buyers remorse, which can lead to lousy reviews like this.
Yes, I'm afraid this is a cynical review but what else is there to say?
How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several 'chapters' that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn't count those.)
Why are all these pages blank? So that you can write your notes there, stupid, not because it's an easy way to pad out a book! Duh!
Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!
Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own 'chapter' of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, 'Do you make these computer mistakes?' 'Do you Make these Web Marketing Mistakes' 'Do you make these Reading Mistakes' 'Do you make these home Plumbing mistakes' and the other two pages will be completely blank (for those notes, remember).
Clunk.
That was the sound of my head hitting the keyboard.
There's got to be something of value in this book hasn't there?
Correct.
Each so-called 'chapter' has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.
Furthermore right at the very end of the book (p87 - p94)you get a 'Bonus 50 MORE killer headlines' (his words) which are well worth having.
And there's a 'chapter' (p113-p115) on 'What do winning headlines look like', another one 'Real world examples:headlines from internet marketing' (p117-p127) and another one on '10 golden rules for writing powerful headlines' (p129 - p132) that have some golden nuggets in them.
Still, this book could have been written in 25 pages and sold for a quarter of the price .... but anyone who's read e-books knows that if you don't have a lot of content you surround it with hype and multiply the price by 10 ...
What else is there? Well, it's fairly formulaic in that it has a whole load of testimonials at the front (copywriters love these) and a Bonus#1 and Bonus#2 chapters (always at the bottom of long sales letters) and right on the front cover in big bold letters 'Bonus 2 Free CDs! $97 Value!'
The CDs didn't fall out when I opened the book, and I found nothing inside the front or back cover explaining where they were, so I looked at the front page again.
Oh dear. In smaller print, 'Details Inside'.
Hmmm, can't find them anywhere. Ah, here they are, hidden on an inside page. They look good - you only have to pay for the postage - and they might be good, but by now my cynicism is setting like concrete and I don't order.
Instead, I read to the back of the book.
'Your Next Step,' it says. 'Author David Garfinkel has created an entire, comprehensive and easy-to-use systme for writing advertising. His System is called 'Copywriting Templates.''
Cool, I think, maybe this guy is genuinely trying to help me. Let's go to the link he's given and see what he's offering.
Oops! He wants my credit card details and (wait for it) $1197
Damn!
I pick myself up and sit in my chair.
Hmmm, let's check out those testimonials once more. They were genuine, weren't they? Not from people he knew looking to help out a mate and gain some exposure at the same time? Perish the thought!
Well, you decide for yourself.
"Should be mandatory reading for business owners!"
"David Garfinkel has done it again! This masterful writer, in this on-the-button book, provides you not only with 297 killer headlines, but helps you earn $297,000 in extra profits and save $297,000 because now you won't have to run ads with less than superb headlines! If there was ever a book that should be mandatory reading for business owners, this is it. I want to give David a high-five for writing it, but I'll give him a high 297 instead!"
Jay Conrad Levinson, Author, Guerrilla Marketing series of books.
So here's my summary - some nuggets of information, cynically packaged. It's sold in a formulaic way and ended up leaving me with a very bad taste in my mouth (it cost me $47). So bad a taste that I've gone out of my way to leave this review on Amazon.com (I'm from the UK). Were the other reviewers even reading the same book?
Is it worth buying?
Yes, but know what to expect.
And if you're using these headlines then use them honestly. There's nothing worse than buyers remorse, which can lead to lousy reviews like this.
11 of 13 people found the following review helpful
Format:Hardcover
David Garfinkel is a master copywriting teacher. Period. End of story.
In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.
BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!
Dr. Michael Hudson
www.BigIdeaGuru.com
In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.
BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!
Dr. Michael Hudson
www.BigIdeaGuru.com
10 of 12 people found the following review helpful
By C.E.
Format:Hardcover|Amazon Verified Purchase
Look, this is a swipe file of advertising headlines, and that is basically it... there are a few chapters at the back that go into headlines, but nothing I wouldn't rate as higher than "basic level" information.
On the front of the book, it says "Bonus 2 Free CDs - $97 Value - Details Inside". But I can't find any information about this offer anywhere inside the book... dissappointed, but I bought it thinking there weren't any bonuses anyway...
Look, this books is OK and you'll get some good headlines for your swipe file, but I'd recommend the first few chapters of "Tested Advertising Methods" by John Caples ahead of this book any day. Caples provides far and away more info in those few chapters than you'll get in this entire book... and it's alot cheaper than this book as well!
Or google the term "advertising headlines"... you'll find the same headlines on a number of free websites... I just tried it and it worked!
On the front of the book, it says "Bonus 2 Free CDs - $97 Value - Details Inside". But I can't find any information about this offer anywhere inside the book... dissappointed, but I bought it thinking there weren't any bonuses anyway...
Look, this books is OK and you'll get some good headlines for your swipe file, but I'd recommend the first few chapters of "Tested Advertising Methods" by John Caples ahead of this book any day. Caples provides far and away more info in those few chapters than you'll get in this entire book... and it's alot cheaper than this book as well!
Or google the term "advertising headlines"... you'll find the same headlines on a number of free websites... I just tried it and it worked!
Most Recent Customer Reviews
3.0 out of 5 stars
Not as helpful as i had hoped.
Although the book was helpful, it would have been more useful to me, had the author given more insights into the thinking behind the various headlines.
Published 5 months ago by Dr Helen Mendes Love, MSW
5.0 out of 5 stars
Inspiring Examples and Practical Advice for All
David Garfinkel's Advertising Headlines that Make You Rich is the perfect book for two categories of entrepreneurs and self-employed professionals. Read more
Published 6 months ago by Roger C. Parker
3.0 out of 5 stars
I can't give this a great review
I wish I could since it was recommended by Michael Hyatt in his book Platform (which is excellent). The book simply list a bunch of headlines and their variants that get attention. Read more
Published 6 months ago by Kevin Brinkley
5.0 out of 5 stars
Advertising Headlines That Make You Rich
This book is great for people new advertising and writing online copy. It gives some places to start if you have no idea where to start, or even writer's block. Read more
Published 8 months ago by Antione Williams
4.0 out of 5 stars
Good but worth reviewing to absorb more
I bought this book on Michael Hyatt's recommendation. It took me a while to get into it and even then I found it hard to apply to my current situation. Read more
Published 8 months ago by TCON
1.0 out of 5 stars
A Waste Of Time and Money, And I Didn't Even Buy It!
I borrowed this book at the library, so it cost me the price of getting to the library (and having to go back to return it) but I am still upset about wasting the time I spent... Read more
Published 14 months ago by CC
5.0 out of 5 stars
Transparent Method for Creating Headlines
Finally, someone that gives the reader exactly what they are looking for, a transparent method for creating headlines. Read more
Published on January 23, 2011 by Manzel
5.0 out of 5 stars
Top-Notch Methods and Examples in Highly Usable Format
Every business owner should study copywriting, even if they plan to hire experts to do it for them. And David Garfinkel is a master teacher of this craft. Read more
Published on March 18, 2009 by Rob Northrup
5.0 out of 5 stars
The Lazy Writer's Way To Powerful, Profitable Headlines
David Garfinkel has a well-established reputation for being the world's best teacher of how to sell stuff with words . . .and if you take a look at this book, you'll see why. Read more
Published on August 20, 2007 by Chris Haddad
5.0 out of 5 stars
I use it every day! ...belongs on your desk as one of your most...
"Advertising Headlines That Make You Rich" is another solid winner by David Garfinkel and belongs on your desk as one of your most powerful and highly practical business writing... Read more
Published on August 20, 2007 by Dr. Max Vogt
Citations (learn more)
4
books
cite this book:
- How to Attain Your Desires by Letting Your Subconscious Mind Work for You Vol.1 by Joe Vitale in Back Matter
- Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort by Steven Van Yoder on page 201
- Write a Book Without Lifting a Finger: How to Hire a Ghostwriter Even if You're on a Shoestring Budget by Mahesh Grossman in Front Matter
- The Secrets of Master Marketing: Discover how to Produce an Endless Stream of New, Repeat and Referral Business by Using These Powerful Marketing and Customer Service Secrets by David L Hancock on page 125
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