Customer Reviews

Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

5 star:		(11)
4 star:		(1)
3 star:		(2)
2 star:		(1)
1 star:		(1)

 

 

297 Killer Variations on 20 Basic Headlines That Will Make The Author Rich!

Yes, I'm afraid this is a cynical review but what else is there to say?

How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several 'chapters' that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn't count those.)

Why are all these pages blank? So that you can write your notes there, stupid, not because it's an easy way to pad out a book! Duh!

Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!

Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own 'chapter' of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, 'Do you make these computer mistakes?' 'Do you Make these Web Marketing Mistakes' 'Do you make these Reading Mistakes' 'Do you make these home Plumbing mistakes' and the other two pages will be completely blank (for those notes, remember).

Clunk.

That was the sound of my head hitting the keyboard.

There's got to be something of value in this book hasn't there?

Correct.

Each so-called 'chapter' has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.

Furthermore right at the very end of the book (p87 - p94)you get a 'Bonus 50 MORE killer headlines' (his words) which are well worth having.

And there's a 'chapter' (p113-p115) on 'What do winning headlines look like', another one 'Real world examples:headlines from internet marketing' (p117-p127) and another one on '10 golden rules for writing powerful headlines' (p129 - p132) that have some golden nuggets in them.

Still, this book could have been written in 25 pages and sold for a quarter of the price .... but anyone who's read e-books knows that if you don't have a lot of content you surround it with hype and multiply the price by 10 ...

What else is there? Well, it's fairly formulaic in that it has a whole load of testimonials at the front (copywriters love these) and a Bonus#1 and Bonus#2 chapters (always at the bottom of long sales letters) and right on the front cover in big bold letters 'Bonus 2 Free CDs! $97 Value!'

The CDs didn't fall out when I opened the book, and I found nothing inside the front or back cover explaining where they were, so I looked at the front page again.

Oh dear. In smaller print, 'Details Inside'.

Hmmm, can't find them anywhere. Ah, here they are, hidden on an inside page. They look good - you only have to pay for the postage - and they might be good, but by now my cynicism is setting like concrete and I don't order.

Instead, I read to the back of the book.

'Your Next Step,' it says. 'Author David Garfinkel has created an entire, comprehensive and easy-to-use systme for writing advertising. His System is called 'Copywriting Templates.''

Cool, I think, maybe this guy is genuinely trying to help me. Let's go to the link he's given and see what he's offering.

Oops! He wants my credit card details and (wait for it) $1197

Damn!

I pick myself up and sit in my chair.

Hmmm, let's check out those testimonials once more. They were genuine, weren't they? Not from people he knew looking to help out a mate and gain some exposure at the same time? Perish the thought!

Well, you decide for yourself.

"Should be mandatory reading for business owners!"

"David Garfinkel has done it again! This masterful writer, in this on-the-button book, provides you not only with 297 killer headlines, but helps you earn $297,000 in extra profits and save $297,000 because now you won't have to run ads with less than superb headlines! If there was ever a book that should be mandatory reading for business owners, this is it. I want to give David a high-five for writing it, but I'll give him a high 297 instead!"

Jay Conrad Levinson, Author, Guerrilla Marketing series of books.

So here's my summary - some nuggets of information, cynically packaged. It's sold in a formulaic way and ended up leaving me with a very bad taste in my mouth (it cost me $47). So bad a taste that I've gone out of my way to leave this review on Amazon.com (I'm from the UK). Were the other reviewers even reading the same book?

Is it worth buying?

Yes, but know what to expect.

And if you're using these headlines then use them honestly. There's nothing worse than buyers remorse, which can lead to lousy reviews like this.

David Garfinkel is a master copywriting teacher. Period. End of story.

In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.

BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!

Dr. Michael Hudson
www.BigIdeaGuru.com

"Advertising Headlines That Make You Rich" is another solid winner by David Garfinkel and belongs on your desk as one of your most powerful and highly practical business writing tools... one you ought to pick up and learn from every day. Using just three of the headline writing suggestions in this book helped me increase sales by 48% within the last 45 days. And if you really follow the guidelines it should do at least that well for you too.

Many business people now understand that great headlines in their salescopy make a huge difference in their bottom line, and give them a fighting chance at the potential customer's business... but time and time again they screw it up by trying to be clever or "funny," or they hit the customer with a verbal hammer over the head. Or even worse, they hire some gunfighter "copywriter" with heavy metal music blasting in his headphones and a "jerk" attitude who calls them "dude" and promises "cash sucking" results or other nonsense. Let's not even talk about those who just roll over and play dead by hiring a semi-English speaker off of "E-lance" to save a buck. Much better is to learn a few tricks of the trade yourself and put them to good use. After all you know your product much better than that "gunfighter" can... or even cares to.

If you are not willing or able to hire a quality copywriter (which you should if you can), there's no need to despair, because David Garfinkel has made writing copy that really sells a possibility for anyone who wants to spend a little time and learn the most powerful methods in just a day or two of study and practice... the most important element, the headline! Even if you do end up hiring a quality copywriter, this book will help you detect if he or she is doing a good job.

What sells is what sells. Business people with an eye to long term success in their endeavors need to understand how to stand on the shoulders of previous giants. In this book he shows you how to do exactly that, proving once again why he is known as the "World's Greatest Copywriting Teacher." The book delivers on its promise, which is show you how to create effective headlines which really sell -- easily and efficiently.

Stop wondering why your sales are as slow and messy as a slug. Get the book and use it every day and start zipping along. You will find that not only does it help you write far more "resultful" headlines for your sales copy, it will also have a dramatic effect on how you view and personally practice the selling process and how to get better results, i.e. more sales! After all, a good headline is pretty much the same as getting your head "straight and simple"(and getting your customer's head straight) about the importance and value of your product or service. This book is worth far more than this meager price in building your business... and you can only get this clarity and guidance from David Garfinkel. Those who have floundered around with other courses know it best... which is why they call him the best copywriting teacher and his courses as the best copywriting courses!

If anyone knows anything about David Garfinkel, it's that
he's referred to by other professionals as "The World's
Greatest Copywriting Coach." And that isn't some empty
title either...

I began following his writing a little over a year ago,
when I first got interested in writing advertising copy.

After investing in the book, and following through with
what he was teaching... my writing career took off.

In the last year, I've literally gone from unpaid newbie
to 6 figures and it's all thanks to David's teachings.

This book is a great introduction... a brilliant shortcut
to copywriting success.

On a side note: If you ever get a chance to go to one of
his copywriting seminars... GO. Even if you're only
looking to write copy for your own business, David
Garfinkel can show you how to make your profits soar!

And it's all through the use of his copy secrets and the
simple-stupid genius of his templates.

Every business owner should study copywriting, even if they plan to hire experts to do it for them. And David Garfinkel is a master teacher of this craft.

Writing headlines and copy is probably the most pure marketing skill that there is, and learning to craft a compelling selling message is an exercise in classic salesmanship...

Just like a great headline, this book is quick to the punch and delivers a ton of value to the reader. David Garfinkel is among the top copywriters in the country and he has spent many years learning how to persuade people to pay attention to and then read his sales letters.

Because if the headline doesn't grab their attention they are throwing the marketing message in the trash or clicking out. And if the letter or ad doesn't continue to intrigue them, they don't finish it. And you know what happens when they don't finish it?

Nothing. (They don't buy, or call you, or take any other action that you want them to take)

The proven answers showing HOW TO write compelling copy that will get read and acted upon are given in this book, as well as great examples.

Of everything I've written or produced, this is the only item available under $100 that gets universal raves. A customer below complains that the 2 free CDs advertised were not available. She was right... it took much longer to put those two studio-quality hour-long recordings together than I ever anticipated.

However, the CDs are now available and ready for shipping. If you already own the book, simply go the URL listed inside and get yours! If you don't own the book yet, now's a good time to get it. :) This book has helped a lot of people save time, effort, blood-sweat-and-tears writing copy... and get much better results in the marketplace!

David Garfinkel has a well-established reputation for being the world's best teacher of how to sell stuff with words . . .and if you take a look at this book, you'll see why.

In "Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters And More", David takes a cue from "Penn & Teller" . . . he pulls back the curtain and shows you the "magic" behind many of the most profitable and most versatile headlines of all time.

As a professional copywriter, I'm constantly wracking my brain for new hooks and headlines for ads for my products and those of my clients. David's book has become an invaluable resource for me, dramatically cutting the time it takes me to craft a killer headline and giving me the inside info I need not just to know *what* works, but to know *why* it works.

If you need to sell stuff, buy this book.

Chris Haddad
haddadink.com

David Garfinkel is one of the best teachers of copywriting and his skills
are equally powerful in person or in print.

This collection of headlines is a treasure house of headlines that can inspire any copywriter who is facing the blank screen.

It's a must have whether you are a copywriter, marketer, or simply want to improve your sales copy.

This book is a great buy. It provides valuable insight. I am in the publishing business and this book works for all book types as you need it to sell more books. I definitely recommend reading this book more than once. I keep it on my desk as an ongoing reference. It has so much valuable information that you might not remember it all.

Look, this is a swipe file of advertising headlines, and that is basically it... there are a few chapters at the back that go into headlines, but nothing I wouldn't rate as higher than "basic level" information.

On the front of the book, it says "Bonus 2 Free CDs - $97 Value - Details Inside". But I can't find any information about this offer anywhere inside the book... dissappointed, but I bought it thinking there weren't any bonuses anyway...

Look, this books is OK and you'll get some good headlines for your swipe file, but I'd recommend the first few chapters of "Tested Advertising Methods" by John Caples ahead of this book any day. Caples provides far and away more info in those few chapters than you'll get in this entire book... and it's alot cheaper than this book as well!

Or google the term "advertising headlines"... you'll find the same headlines on a number of free websites... I just tried it and it worked!