Adding to the corpus of our online advertising knowledge comes Rob Graham's thoughtful new book Advertising Interactively. -- Jonathan Jackson, ecommerce-guide.com, July 15, 2003
Graham's Interactive Communications Model is applicable to every aspect of marketing. It should be part of every marketing strategy. -- Robbin Zeff, Zeff Group, 03/01/2003
About the Author
Rob Graham has been creating and producing multimedia projects for over a dozen years. Apart from owning his own Boston based multimedia development company for 7 years, Rob has been the National Director of Production for Enliven, Inc., a rich media ad serving and development company, a freelance interactive ad developer and a contributing columnist for the Rich and Streaming Media forum on ClickZ.com. He is also a sought after speaker for multimedia and new media conferences and events.
Rob currently splits his time between teaching technology and ecommerce courses at several colleges and working with a wide range of clients to create effective interactive advertising. He is available as a freelance consultant to those needing online marketing assistance.
Rob can be reached at firstname.lastname@example.org.