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Comment: Good; Softcover; 2003, LearningCraft Press; Moderate wear to covers; Pages clean & unmarked; Good binding; Black covers with title in tan lettering; 208 pages; "Advertising Interactively," by Rob Graham.
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Advertising Interactively Paperback – April 1, 2003


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Product Details

  • Paperback: 208 pages
  • Publisher: LearningCraft Press (April 1, 2003)
  • ISBN-10: 0971023301
  • ISBN-13: 978-0971023307
  • Product Dimensions: 9.1 x 6.1 x 0.5 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #8,513,884 in Books (See Top 100 in Books)

Editorial Reviews

Review

Adding to the corpus of our online advertising knowledge comes Rob Graham's thoughtful new book Advertising Interactively. -- Jonathan Jackson, ecommerce-guide.com, July 15, 2003

Graham's Interactive Communications Model is applicable to every aspect of marketing. It should be part of every marketing strategy. -- Robbin Zeff, Zeff Group, 03/01/2003

About the Author

Rob Graham has been creating and producing multimedia projects for over a dozen years. Apart from owning his own Boston based multimedia development company for 7 years, Rob has been the National Director of Production for Enliven, Inc., a rich media ad serving and development company, a freelance interactive ad developer and a contributing columnist for the Rich and Streaming Media forum on ClickZ.com. He is also a sought after speaker for multimedia and new media conferences and events.

Rob currently splits his time between teaching technology and ecommerce courses at several colleges and working with a wide range of clients to create effective interactive advertising. He is available as a freelance consultant to those needing online marketing assistance.

Rob can be reached at robgraham@learningcraft.com.

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2 of 2 people found the following review helpful By Rob Graham on October 2, 2003
While I wouldn't be so bold as to tell you that this book is the final word in online advertising, it does provide an important bridge for those advertisers who are making the shift from more traditional advertising approaches to the interactive online venue.
This book serves as a guide to show readers around the rich media advertising landscape and delves into success models as well a ways of pre-determining consumer reactions to interactive element.
The online world differs from traditional advertising (including much of the `passive based' online advertising of the recent past) and understanding how to construct interactive events, plan for feedback, allow the consumer to steer the `conversation' to their greatest benefit and how to grab that consumer's attention in the first place are all part of the fundamentals of this book.
With over 12 years of experience constructing interactive programs and ads, I've narrowed down the learning curve and can help you to eliminate the mistakes and false conclusions that come with mastery.
You have a message you want to get out to the world. Allow me to serve as your guide.
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