Customer Reviews

Advertising on the Internet, 2nd Edition

5 star:		(14)
4 star:		(1)
3 star:		(3)
2 star:		(0)
1 star:		(0)

 

 

This is a decent introductory book, but feels like a double-spaced term paper trying to hit a page count.

It covers every aspect and seems as good a place to start as any. Don't try to read it through - use it as a reference book, and skip around to what you need.

It is filled with screen shots (that are always on the next page) and one of those 50-page appendix lists that should be online.

When it comes to internet marketing, this book is a must-have. Whether you're launching your own small site or a corporate site, this book will go into great detail about what you can do for advertising. This book is my master reference book in marketing strategy.

During the last couple of months I have been working on an advertising project, and this book has solved just about every doubt or question that I have had. I consider it a great reference book that explains directly and very tecnically the needs and "how to" of an on-line advertiser and publisher, this way you can understand both sides of on-line advertising.

I am very impressed, and I must confess; I have not finished every chapter of this book yet. But, I can truly attest to the usefullness of this book even now (75% read). This book will probably get the kind of attention that Steve Okeefe's great book did ("Publicity on the Internet"), and this is the perfect book to follow it. Now we have a rich source of online advertising information that we can actually use day to day in our Web Related businesses. This is not written in the language of the typical "AD GUYS". It is written for real lay people who want to understand the ways of advertising on the web. Thank You Robin Zeff and your associates !

Granted, there are not a great many books on this subject, but this is definitely the one to read. It gives great insight on the benefits and pitfalls of advertising on this new medium. It does an excellent job of comparing the internet to other advertising options and makes a good case for which traditional advertising concepts apply here, and which do not. I am an advertising and media buyer working exclusively with interactive appliances and I found this book immensely informative. Read it.

I'm launching a site soon, and this book has given me a great introductory grasp of web advertising. You'll find out how to design advertisements, price, measure results, sell/buy, etc. Also includes an appendix of useful contacts. The best book I have read thus far on web advertising.

This book gives a complete overview of possibilities for online advertising. Although lots of the information sounds very familiar, it's nice to have one book that says it all. I especially liked the extensive use of statistics and other research results of external parties. Naturally the sources of this information is specified each time, which gives you a nice idea where to get more information. The extensive Resource Directory (about 60 pages) is also very useful in telling you were to find more information, both online and offline.

The book also convinced me that it's nearly impossible to build a profitable online presence by advertising income alone. Numerous examples and figures show that you need extremely high traffic, before the advertising revenue is sufficient to cover the high costs of running a content-driven website.

This is a perfect purchase for the person learning about the internet and the need for advertising. Easy reading and very simple to comprehend so even the most fearful person of technology could enjoy.

Originally purchased for a ZDU class, I found this to be an excellent read. It is very insightful, and discusses many of the options available for web advertisers, complete with benefits and pitfalls of each option. I find myself referring back to the appendices often, and rereading sections as well. It is very easy to read, and interesting.

What I really liked about it was the indepth description of what the different methods for advertising there were. In addition it gave some excellent ideas for managing banners and so on.

It is the best book ever on Web Advertising.