Advertising on the Internet and over one million other books are available for Amazon Kindle. Learn more

Buy Used
Used - Good See details
$3.99 & eligible for FREE Super Saver Shipping on orders over $25. Details
Fulfilled by Amazon

or
Sign in to turn on 1-Click ordering.
 
   
Have one to sell? Sell yours here
Advertising on the Internet, 2nd Edition
 
See larger image 
See all product images
See all 2 customer images
Share your own customer images
I own the rights to this title and would like to make it available again through Amazon.
Start reading Advertising on the Internet on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Advertising on the Internet, 2nd Edition [Paperback]

Robbin Zeff (Author)
4.6 out of 5 stars  See all reviews (18 customer reviews) |

Available from these sellers.


Formats

 Amazon Price New from Used from
Kindle Edition $16.49   -- --
Paperback --   -- --
Paperback, August 2, 1999 --   -- --

Book Description

Publication Date: August 2, 1999
How today's most successful online advertisers and marketers maximize their online presence, and how you can too

This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)

On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources

Editorial Reviews

Amazon.com Review

Internet advertising is still a business finding its legs, but it is already an important part of most successful commercial sites. And for companies that are not Web-based, the Internet is now an important medium to consider for marketing strategies. In the second edition of Advertising on the Internet, authors and Net advertising professionals Robbin Zeff and Brad Aronson survey the current state of advertising online.

Though many of the concepts the authors present are extensions of traditional advertising issues, the book offers a very comprehensive view of things; even seasoned Webmasters will learn from this title. The various advertising models and techniques are illustrated, with the balance of effectiveness versus user annoyance discussed frequently.

In addition to the technical aspects of getting your word out on the Web, the book also covers special international considerations, legal restrictions and cautions, and targeting techniques, plus it includes a lengthy resource list. Zeff and Aronson's analysis of the Web details how to track site and user statistics to monitor usage patterns and ad effectiveness. Whether you're a techie or not, this book provides some useful insights. --Stephen W. Plain

Topics covered: Online ad models, direct marketing, Web measurement, targeting, pricing models, selling ads, buying ads, market research, international advertising, legal issues, and advertising for free (or almost).

From the Publisher

There are two main areas of advertising on the Internet that people are trying to learn: how to buy advertising space on someone else's Web page, and how to sell advertising on their own Web site. This book gives advertising managers and designers the information they need to put quality advertising on the Internet. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews

Product Details

  • Paperback: 448 pages
  • Publisher: Wiley; 2 edition (August 2, 1999)
  • Language: English
  • ISBN-10: 0471344044
  • ISBN-13: 978-0471344049
  • Product Dimensions: 9 x 7.4 x 1.1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #1,239,072 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

More About the Authors

Discover books, learn about writers, read author blogs, and more.
Robbin Lee Zeff
Brad Aronson

Customer Reviews

Most Helpful Customer Reviews
21 of 21 people found the following review helpful
Format:Paperback
This is a decent introductory book, but feels like a double-spaced term paper trying to hit a page count.

It covers every aspect and seems as good a place to start as any. Don't try to read it through - use it as a reference book, and skip around to what you need.

It is filled with screen shots (that are always on the next page) and one of those 50-page appendix lists that should be online.

Comment | 
Was this review helpful to you?
16 of 17 people found the following review helpful
By A Customer
Format:Paperback
When it comes to internet marketing, this book is a must-have. Whether you're launching your own small site or a corporate site, this book will go into great detail about what you can do for advertising. This book is my master reference book in marketing strategy.
Comment | 
Was this review helpful to you?
9 of 9 people found the following review helpful
By A Customer
Format:Paperback
During the last couple of months I have been working on an advertising project, and this book has solved just about every doubt or question that I have had. I consider it a great reference book that explains directly and very tecnically the needs and "how to" of an on-line advertiser and publisher, this way you can understand both sides of on-line advertising.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Advertising on the internet deserves credibility
All advertising professionals working in agencies, media and clients should read this extraordinary book and understand what can be really done with this new media, instead of... Read more
Published on February 6, 2001
? A Question - When will the next edition be available?
PLEASE DO NOT POST AS A REVIEW! Just to be clear, this is not a review.

I was looking for a "link" to ask a question to the authors. Read more

Published on November 1, 2000 by "mkt2go"
The best I've seen on this subject.
Granted, there are not a great many books on this subject, but this is definitely the one to read. It gives great insight on the benefits and pitfalls of advertising on this new... Read more
Published on September 18, 2000 by John Keyser
Great introductory book
This book gives a complete overview of possibilities for online advertising. Although lots of the information sounds very familiar, it's nice to have one book that says it all. Read more
Published on September 8, 2000
The Be-All Reference for Advertizing on the Internet.
What I really liked about it was the indepth description of what the different methods for advertising there were. Read more
Published on June 9, 1999
A Great Introductory Book
I'm launching a site soon, and this book has given me a great introductory grasp of web advertising. Read more
Published on May 28, 1999
Best book for new commer working for advertisement
This book will guide you to learn basic concept relating to advertising on the internet. And it was very useful for me to understand the internet ad.
Published on March 16, 1999 by Choong-Sung Song
Good introductory book on Internet Advertising
The authors do a good job in giving an overview of Internet advertising. The book can serve as a good reference for those who want to understand the basics of how the industry... Read more
Published on January 21, 1999
Great book for all the basics of web advertising.
Though a little dated now, this book is terrific if you want to learn all about the fundamentals of internet advertising. Read more
Published on October 22, 1998
Good for people new to advertising..
Overall, it was a nicely done book but it was trying to teach me alot of stuff that I already new. I was looking more in to what there survey's and results from users said and... Read more
Published on August 2, 1998
Search Customer Reviews
Only search this product's reviews

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(1)
(1)
Agree with these tags?

Your tags: Add your first tag
 
See most popular tags

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   

So You'd Like to...

Create a guide

Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:






















i.e., each book must be in subject 1 AND subject 2 AND ...