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2 Reviews
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11 of 11 people found the following review helpful:
5.0 out of 5 stars
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By henryraddick@hotmail.com (London) - See all my reviews
This review is from: Advertising on the Internet (Second Edition): How to Get Your Message Across on the World Wide Web (Paperback)
A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.
1 of 2 people found the following review helpful:
3.0 out of 5 stars
It's good but not as good as others,
By A Customer
This review is from: Advertising on the Internet: Getting Your Message Across on the World-Wide Web (Paperback)
The Small Business Guide to the Internet: A Practical Guide to Going Online is the only book I've read that gives the a list of practical marketing ideas a business should use if it is to be successful online.
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Advertising on the Internet: Getting Your Message Across on the World-Wide Web by Neil Barrett (Paperback - September 1, 1997)
Used & New from: $0.01
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