The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies though aware of the possibilities, are unable to fully exploit them.
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Book Description
Editorial Reviews
About the Author
Steven Armstrong is a senior lecturer and teaching fellow with the University of Sunderland Business School.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
5.0 out of 5 stars
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By henryraddick@hotmail.com (London) - See all my reviews
This review is from: Advertising on the Internet (Second Edition): How to Get Your Message Across on the World Wide Web (Paperback)
A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.
1 of 2 people found the following review helpful:
3.0 out of 5 stars
It's good but not as good as others,
By A Customer
This review is from: Advertising on the Internet: Getting Your Message Across on the World-Wide Web (Paperback)
The Small Business Guide to the Internet: A Practical Guide to Going Online is the only book I've read that gives the a list of practical marketing ideas a business should use if it is to be successful online.
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Inside This Book
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First Sentence:
There is little debate as to how powerful a communication tool the Internet is. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
banner links, banner advertisements, marketing programme, banner advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
World Wide Web, United States, Netscape Navigator, Rank Total Retail Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
There is little debate as to how powerful a communication tool the Internet is. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
banner links, banner advertisements, marketing programme, banner advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
World Wide Web, United States, Netscape Navigator, Rank Total Retail Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
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- Zen and the Art of Making a Living: A Practical Guide to Creative Career Design (Compass) by Laurence G. Boldt in Back Matter
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