All the day-to-day legal issues that confront anyone working in the advertising industry are explained in this straightforward, reader-friendly reference guide that makes complex laws readily accessible to lay readers. In concise but thorough text, the author covers trademarks, privacy and publicity issues, libel, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Detailed checklists are also provided to help advertisers assess the legality of their designs. The inclusion of several legal forms is another plus to guide copywriters, graphic designers, photographers, illustrators, and other advertising pros involved in mounting and promoting campaigns.
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This straightforward, reader-friendly guide shows graphic designers, copywriters, art directors, photographers, illustrators, advertising and marketing professionals, and business executives how to handle the day-to-day legal issues that arise in the advertising industry. Veteran intellectual-property lawyer Lee Wilson provides clear, concise explanations of the many legal considerations affecting advertising, including:
· Copyright
· Trademarks
· Libel, privacy, and publicity issues
· Internet advertising
· Marketing to children and the elderly
· FTC regulations
· Challenges from other advertisers
· Contract issues
Also provided are several form agreements that alone are worth more than the price of the book.
About the Author
Lee Wilson is a Nashville writer, publisher, and intellectual-property lawyer who practices primarily in the areas of copyright, trademark, and contract law against the backgrounds of the music industry, advertising industry, and publishing industry. In addition to her current books for Allworth Press, she is the author of Make It Legal (Allworth Press, 1990), a guide to advertising law, and Women Hold Up Half the Sky: 285 Spirited Women and What They Said About Life, Love, Work, and Men, a book of quotations. Her next book project, co-written with Dr. Martin Katahn, is an examination of consumer scams and white-collar crime, titled The Cons, The Courts, and the Consumer.
Wilson is a 1974 graduate of Southwestern at Memphis, now renamed Rhodes College. After college she worked as a newspaper reporter for The Nashville Banner, and as a freelance writer. For five years she was creative director for Madison Financial Corporation of Nashville (now FISI*Madison Financial). She graduated from the University Tennessee College of Law in 1983, where she was special projects editor for the Tennessee Law Review.
She has served on the board of the Sinking Creek Film Celebration, as president of the nonprofit organization that publishes the Cumberland Poetry Review, and as founding president of the Tennessee Writers Alliance.
In 1991, she and William B. King, a Nashville marketing executive, formed Magellan Press, Inc. She is president of Magellan Press, which publishes special interest nonfiction books. In 1993, she and another partner formed a second small publishing company, Pleasant View Press, which publishes general interest nonfiction books.
She practices law on Nashville's famous Music Row, and lives and writes on 72 acres of woodland north of Nashville.
Allworth Press books by Lee Wilson: The Copyright Guide, revised edition The Trademark Guide
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