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2 Reviews
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5.0 out of 5 stars
Excelent for both professionals and students,
By Ricardo Jorge G Batista (Coimbra, Coimbra Portugal) - See all my reviews
This review is from: Advertising Management (5th Edition) (Hardcover)
Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Its also good for professionals as it shows new ways of "doing bissiness"! I recommend it for anyone with the least interest in marketing.
1 of 3 people found the following review helpful:
5.0 out of 5 stars
Comprehensive and easy to read,
By
This review is from: Advertising Management (Hardcover)
Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy!
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Advertising Management (5th Edition) by David A. Aaker (Hardcover - December 12, 1995)
Used & New from: $0.01
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