Advertising Manager's Handbook [Hardcover]

Robert W. Bly (Author)

Book Description

Publication Date: November 1, 1998 | ISBN-10: 0137571887 | ISBN-13: 978-0137571888 | Edition: 2 Sub

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.

Editorial Reviews

From the Back Cover

A complete handbook providing advertising managers with step-by-step guide- lines for advertising management success. Included are plans, samples, checklists, techniques, and guidelines, all of which make this handbook a daily reference tool. --This text refers to the Textbook Binding edition.

Product Details

• Hardcover: 770 pages
• Publisher: CCH; 2 Sub edition (November 1, 1998)
• Language: English
• ISBN-10: 0137571887
• ISBN-13: 978-0137571888
• Product Dimensions: 11 x 8.4 x 2.3 inches
• Shipping Weight: 5.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,221,044 in Books (See Top 100 in Books)

More About the Author

Robert W. Bly (River Vale, NJ) is a professional writer, speaker and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of seventy-seven published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), The Elements of Technical Writing (Alyn & Bacon) and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes regular columns for Target Marketing, a monthly trade publication covering the direct marketing industry; Early to Rise, a daily e-newsletter on business success; and The Writer, a premier monthly magazine providing information and inspiration for writers. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Good for the freelancer, too..., January 3, 2003

By 

G. Maxwell (Pennsylvania) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Advertising Manager's Handbook (Hardcover)

Although the book's title slants the work towards the advertising manager, the layout and topical coverage is excellent for anyone who needs a good overview of the different types of advertising and how to prepare them.

As a freelancer, this book is invaluable since it provides between two covers everything you need for a project: how to prepare, the time frame, the way to go about writing the piece, and cost factors. It is definitely an all-inclusive tome that every ad manager and freelancer should have.

The price may seem steep, but it pays for itself even if used sparingly.

8 of 9 people found the following review helpful:

5.0 out of 5 stars Information FAST!, February 25, 2001

By A Customer

This review is from: Advertising Manager's Handbook (Hardcover)

This is an excellent resource for getting information fast. It is very well organized by tasks and includes how-to information for all print media television, radio, catalogs, brochures, direct mail, trade shows and more. The most comprehensive guide I've ever seen! Especially helpful to a smaller agency manager or department head.

4.0 out of 5 stars Excellent Source of Advice for Advertising Planning, February 7, 2004

By 

James Sadler (Plano, TX United States) - See all my reviews
(REAL NAME)   

This review is from: Advertising Manager's Handbook (Hardcover)

The title of the "Advertising Manager's Handbook" would seem to imply that the book is aimed solely at the advertising manager. However, the information on planning and layout is perfect for anyone who wishes to gain an understanding of advertising and put it to use.

The "Advertising Manager's Handbook" is a valuable aid to freelancers, as well as ad managers, providing information on everything one needs for an advertising project from start to finish. It is an essential text that should be on the shelf of every ad manager and freelancer.

The book is well organized and laid out, making it easy to locate needed information quickly. The how-to information for all print media television, radio, catalogs, brochures, direct mail, trade shows and other media is very nearly priceless. Easily one of the most comprehensive guides on the subject available.