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2 Reviews
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5.0 out of 5 stars
Great book from a great man
Ron Kaatz was my advertising professor at Northwestern University. He inspired us to dig deep within ourselves for answers. He believed that we, as young professionals, could create simple tools to gauge the effectiveness of our communication and marketing efforts. His book gives a variety of checklists that corporate communicators and advertising professionals can use...
Published 16 months ago by jns
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3.0 out of 5 stars
Pretty good but not very complete
This is a good book but an experienced person will not get a whole lot of insight.
Published on July 20, 2008 by S. Elliott
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Most Helpful First | Newest First
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5.0 out of 5 stars
Great book from a great man,
By jns (Chicago, IL United States) - See all my reviews
This review is from: Advertising & Marketing Checklists (Paperback)
Ron Kaatz was my advertising professor at Northwestern University. He inspired us to dig deep within ourselves for answers. He believed that we, as young professionals, could create simple tools to gauge the effectiveness of our communication and marketing efforts. His book gives a variety of checklists that corporate communicators and advertising professionals can use in practical applications. I'm biased, but I think the book is great for what it does.
3.0 out of 5 stars
Pretty good but not very complete,
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This review is from: Advertising & Marketing Checklists (Paperback)
This is a good book but an experienced person will not get a whole lot of insight.
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Most Helpful First | Newest First
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Advertising & Marketing Checklists by Ronald B. Kaatz (Paperback - January 11, 1995)
Used & New from: $1.92
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