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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
2.0 out of 5 stars
Not Impressed,
Amazon Verified Purchase(What's this?)
This review is from: Advertising Media Planning (Paperback)
I am relatively new to the advertising field and was anxious to receive this book to broaden my knowledge. Even as a novice I found the information to be most basic and without much substance. Fortunately I purchased several college textbooks and found what it was I sought when I purchased this book. If you desire to use this book as a way of gaining true insight into media planning there are much better choices available to you.
5.0 out of 5 stars
Definitely recommend it!,
By
This review is from: Advertising Media Planning: A Brand Management Approach (Paperback)
If you want to learn everything about media planning, this is the book! Fluent, many examples and easy to understand...
2.0 out of 5 stars
Thoroughly mediocre,
By media maven "media maven" (midwest, usa) - See all my reviews
This review is from: Advertising Media Planning: A Brand Management Approach (Hardcover)
As a regional media strategist with 25 years experience, I found this book useless when synthesizing practical experience to teaching at the University level. It's not organized well, and it's too brief to fully give the student proper knowledge of this field. At this point, it's also outdated.
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