Customer Reviews

Advertising Media Planning: A Brand Management Approach

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(2)
1 star:		(0)

 

 

I am relatively new to the advertising field and was anxious to receive this book to broaden my knowledge. Even as a novice I found the information to be most basic and without much substance. Fortunately I purchased several college textbooks and found what it was I sought when I purchased this book. If you desire to use this book as a way of gaining true insight into media planning there are much better choices available to you.

If you want to learn everything about media planning, this is the book! Fluent, many examples and easy to understand...

As a regional media strategist with 25 years experience, I found this book useless when synthesizing practical experience to teaching at the University level. It's not organized well, and it's too brief to fully give the student proper knowledge of this field. At this point, it's also outdated.

This comprehensive book contains all the essentials that anyone charged with selling a product, or even a service, would need to know about overseeing a media plan. It's easy to understand and has great theories and usable formulas to implement an effective media plan.