Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
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About the Author
Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).
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Inside This Book
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First Sentence:
This chapter explores Euro-American nineteenth-century controversies centred on consumption, examines advertising's limited role in such controversies, and casts into relief contemporary concerns about consumption and advertising. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
promotional beliefs, consuming disorders, spoof advertisement, dangerous consumption, banning tobacco advertising, flout the regulations, advertising practitioners, advertising myths, advertising operate, advert isements, promotional rhetoric, textual address, tobacco accounts, capitalist realism, invested understandings, consuming practices, alcohol advertisements, alcohol advertising, compulsive shopping, dialectical image, advertising cannot, promotional practices, advertising texts, social degeneration, subliminal advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
Account Manager, Advertising Standards Authority, Senior Creative, Advertising Association, World Health Organization, Silk Cut, Account Director, Department of Health, Account Planner, British American Tobacco, European Union, Van Gogh, Walter Benjamin, Andrew Wernick, Mark Seltzer, World Bank New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This chapter explores Euro-American nineteenth-century controversies centred on consumption, examines advertising's limited role in such controversies, and casts into relief contemporary concerns about consumption and advertising. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
promotional beliefs, consuming disorders, spoof advertisement, dangerous consumption, banning tobacco advertising, flout the regulations, advertising practitioners, advertising myths, advertising operate, advert isements, promotional rhetoric, textual address, tobacco accounts, capitalist realism, invested understandings, consuming practices, alcohol advertisements, alcohol advertising, compulsive shopping, dialectical image, advertising cannot, promotional practices, advertising texts, social degeneration, subliminal advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
Account Manager, Advertising Standards Authority, Senior Creative, Advertising Association, World Health Organization, Silk Cut, Account Director, Department of Health, Account Planner, British American Tobacco, European Union, Van Gogh, Walter Benjamin, Andrew Wernick, Mark Seltzer, World Bank New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 100
books:
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3
books
cite this book:
- Gender, Drink and Drugs (Cross Cultural Perspectives on Women) by Maryon McDonald in Back Matter (1), and Back Matter (2)
- Hidden Persuaders by Vance packard on page 36, and Back Matter
- Consumption and the World of Goods (Consumption & Culture in the 17th & 18th Centuries) by John Brewer in Back Matter (1), and Back Matter (2)
- The Bourgeois and the Bibelot by Rémy G. Saisselin in Back Matter
- Duke University NC 2006 (College Prowler Off the Record) by Margaret Campbell in Back Matter
See all 100 books this book cites
- Cell Phone Culture: Mobile Technology in Everyday Life by Gerard Goggin in Back Matter
- Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation by Steven J. Jackson on page 19
- Time, Innovation and Mobilities: Travels in Technological Cultures (International Library of Sociology) by Peter Frank Peters in Front Matter
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